Recap – Digital Sisterhood Month’s 12/13 Fierce Living in Fashion Tweetup at Violet Boutique

Violet owner Julie Egermayer, Ananda Leeke, Xina Eiland, Monica Barnett & Jill Homiak

Tweetup hor d'oeuvres provided by Violet Boutique

Violet Boutique's fabulous clothing and accessories

Violet Boutique's amazing rings modeled by Zane Collins

Monica Barnett giving Carla Durandisse a style makeover

Angela Giles and Zane Collins chatting

The Digital Sisterhood Month’s Fierce Living in Fashion Tweetup was held on December 13, 2011, at Violet Boutique in Adams Morgan, a neighborhood located in Washington, DC. The #DSMonth Tweetup was well attended by beauty, fashion, lifestyle, and travel bloggers, entrepreneurs, and PR professionals. It gave them an opportunity to network, to receive information about breast cancer awareness, to participate in 10 giveaway contests, to shop for holiday gifts, and to learn “fierce living” fashion tips and receive individual style consultations from Monica Barnett, a stylist/owner of Blueprint for Style, fashion writer, and style blogger.  The attendees snacked on delicious hors d’ouevres and sipped wine provided by Violet Boutique. They also participated in 10 giveaway contests sponsored by Shootie Girl and EverywhereClick here to see more event photos.

Ananda standing with Susan G. Komen for the Cure's breast cancer awareness information

Komen for the Cure breast cancer information

Komen for the Cure breast cancer awareness information

Komen for the Cure medallions

Eva Wilson and Ananda

Janelle Gladden and Diana Caicedo

Maisee Dunbar and Carla Durandisse

Julia Coney modeling jewelry from Macy's Fairwinds Trading collection

Vivian Duro modeling jewelry from Macy's Fairwinds Trading collection

Kou Moore modeling bangles from Macy's Fairwinds Trading collection

Olanike Oyefeso modeling jewelry from Macy's Fairwinds Trading collection

Ananda and LaShaun Martin of Official Shootie

Ananda, Monica, and LaShaun

Xina Eiland modeling her clothing purchases from Violet Boutique


Johnica Reed tweeting at the event

Violet staff person smiling


Violet staff person working hard!

About the Event Sponsors:

Susan G. Komen for the Cure, Everywhere, and Shootie Girl, co-sponsored the Tweetup.  Susan G. Komen for the Cure provided breast cancer fact sheets, information packets, pins, medallions, postcards, and breast exam guides.  Shootie Girl, a family business that creates unique t-shirts that spark conversation, provided a gift certificate for one custom-designed Twitter handle t-shirt.  Everywhere, a woman-owned marketing and communications agency that represents Macy’s and Fairwinds Trading which includes the Heart of Haiti campaign, provided nine jewelry giveaways and five hostess gifts.

About the Event Organizers:

The event organizers were Ananda Leeke of the Digital Sisterhood Network, Julie Egermayer of Violet Boutique, and Xina Eiland of The Eiland Group.

The Digital Sisterhood Network (DSN) is a self-care, self-discovery, and social justice movement that honors women in social media.  Ananda Leeke, a lawyer turned innerpreneur, artist, author, coach, and yoga teacher, established DSN, #DigitalSisterhood Wednesdays on Twitter, and Digital Sisterhood Month to give women in social media an opportunity to celebrate their connections, conversations, communities, collaborative partnerships, and commerce.

The Eiland Group was established by PR professional Xina Eiland, an authoritative figure on multicultural marketing and health care communications. In the social media world, she serves as the publicist for, the organizers of the Blogalicious Weekend, an annual conference that celebrates divesity in the blogasphere. She also speaks about the connections between social media and public relations at conferences.

Violet Boutique is a style sanctuary created by Julie Egermayer that offers an incredible array of fashions and accessories.  Julie and her staff make fashion fun.  They encourage women to experiment and try new looks, and to be their best selves.