Meet Digital Sisterhood Leader Carol Cain

Photo Credit: Carol Cain @NYCityMama


Meet Digital Sisterhood Leader Carol Cain, founder and publisher of, photographer, freelance writer, travel blogger, and contributing writer for Lifetime Digital Media, Lifetime Momsat, and A&E Television Networks.


FUN FACTS: Digital Sisterhood Network founder Ananda Leeke met Carol during the BlogHer Conference in 2009.  A month after the conference, Ananda and interviewed Carol about her blog and travel adventures on Digital Sisterhood Radio in 2009.  In 2010, Ananda sat next to Carol during the Blogalicious Weekend Conference and learned a lot about photography (Carol served as the official photographer for the conference).  She also encouraged Carol to use Cinchcast to do a Spanish audio blog with her smartphone.  Ananda learned so much from Carol during her presentation on how she uses Twitter to build and engage her online community during the Blogalicious Weekend Conference in 2011.  Carol’s commitment to living healthy is an inspiration to Ananda!

1) How can people find you online?

2) Why did you start using social media?

December 2008

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

It has allowed me to fulfill my dream of travel with my family, and to connect with people and make new friends I would’ve never met otherwise.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

It has helped me in setting myself up as a leader in my niche and community. I have had the opportunity to lead panels discussion, been given awards for my work, and am often reached out to by my community and readers for advice and information.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I agree with all of the above mentioned, especially storyteller and motivator. It’s what I most associated myself as being.

6) What types of leadership roles do you play in social media?

I hope my role is to inspire, inform, and guide.

7) What lessons have you learned as a leader in the digital space?

I have learned to listen, that no matter what anyone says it’s not about me, and that we don’t exist in a void. Our success comes with the support of our community.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I do. I plan on continuing to grow my presence in the travel space and plan to be the face of travel for families.

9) Who are your favorite social media women leaders and why?

Maria Bailey — for her strong will and dedication in advocating for professional digital women and moms

Jennifer James — for her commitment to doing good and charity

10) Share three ways women can use social media to define and express their personal leadership brand.

  • To grow their brand
  • To promote other women
  • T0 connect with their community