Happy June Digital Sisters: Are You An Empirista?

Happy June Digital Sisters!

This month Digital Sisterhood Network (DSN) is celebrating the theme, “Lean In and Build Your Empire.” How are you serving as CEO of your life in 2014? What does CEO mean to you? What is your empire? How are you building it?

Today’s blog invites you to explore who you are as an Empirista. Check out the Empirista Profile below. It is an excerpt from Ananda Leeke’s new book, Digital Sisterhood: A Memoir of Fierce Living Online.

Empirista - Photo Credit: Leigh Mosley, www.leighmosley.com

Empirista – Photo Credit: Leigh Mosley, http://www.leighmosley.com

Empirista Profile

An Empirista is a woman who thinks of herself as CEO of her own corporation, ME, Inc.; maintains an entrepreneurial mindset; and gives birth to ideas and transforms them into businesses, economies, institutions, networks, and organizations that add value to people’s lives. If you identify with one or more of the Empirista’s characteristics, please check out the Empirista Manifesto collage below. Consider making one to jumpstart your writing process. All you need are some of your favorite magazines, construction or poster board paper, scissors, and glue sticks. Look for words, phrases, and images that represent your definition of an Empirista Paste them on to your paper. If you need to write some of your words and phrases, use magic markers, crayons, or pens. After you finish the collage, give yourself a few days to look at it. Record any thoughts you have while looking at it. Use them  as writing prompts for your Manifesto. Feel free to use the one contained below as a sample or adopt it as your own.

Empirista Collage by Ananda Leeke

Empirista Collage by Ananda Leeke


I am a woman whose time has come as an entrepreneur, trailblazer, thought leader and pioneer. I am amazing in motion, taking aim, and leading by example. Carpe Diem is my mantra. It helps me start something that matters. It reminds me I got the power. So I own it. I can do what I love and love the rewards. All I have to do is focus, dream it, plan it, and do it. I can take it to the next level when I think outside of the box, act boldly, spark a change, and have fun. Being confident and taking risks makes me unstoppable. I build, adapt, develop diverse perspectives, plot the future, and even make mistakes. I own my tomorrow now!

Chakra Connection:

Empirista’s energy is connected to the:

§  Root, or first, chakra which corresponds to survival issues including food, shelter, money, and financial independence. It governs the feet, legs, bones, and spine.

§  Sacral, or second chakra, which corresponds to creativity, pleasure, sexuality, and well-being. It governs the bladder, circulatory system, and sexual and reproductive organs.

§  Solar plexus, or third chakra, which corresponds to willpower, persistence, self-worth, self-confidence, and self-esteem. It governs the stomach, small intestine, liver, gallbladder, and spleen.

§  Third-eye, or sixth chakra, which corresponds to intuition, imagination, wisdom, and the ability to think and make decisions. It governs the eyes and base of the skull.

Chakra Colors

Chakra Colors

Color Connection:

Wear or surround yourself with the colors red (first chakra), orange (second chakra), yellow (third chakra), and indigo blue (sixth chakra) to connect with Empirista’s energy.

Gemstone Connection:

Wear or surround yourself with garnet or ruby (first chakra), amber or carnelian (second chakra), citrine or tiger’s eye (third chakra), and lapis lazuli (sixth chakra) gemstones to connect with Empirista’s energy.

Goddess Connection:

Empirista is connected to the following goddesses mentioned below.

§  Atira, the Pawnee Native American goddess of the earth; Coatlicue, the Mexican goddess of the earth; and Gaia, the Greek goddess of the earth (first chakra)

§  Oshun, the Yoruba goddess of creativity, and Sarasvati, the Hindu goddess of the arts (second chakra)

§  Al-Uzza, the Arabian goddess of confidence, vigilance, and preparation; Amaterasu, the Japanese sun goddess of royal power; Durga, the Hindu warrior goddess; and Sekhmet, the Egyptian warrior goddess (third chakra)

§  Tara, the Tibetan goddess of wisdom (sixth chakra)

Yoga Connection (Click here to search Yoga Journal’s web site for instructions on how to do each pose):

Practicing mountain, warrior two, standing forward fold, and bridge poses (first chakra); bound angle, downward facing dog, triangle, and wide-angle poses (second chakra); bow, boat, warrior one, warrior two, warrior three, sun salutation, and all twisting poses (third chakra); and bridge, child’s, downward facing dog, shoulder stand, and standing half forward bend poses (sixth chakra) can help you connect with Empirista’s energy.

Badge designed by Dariela Cruz

Badge designed by Dariela Cruz

During Digital Sisterhood Month 2012 and 2013, the women listed below were named Empirista Digital Sisters of the Year. Take a few minutes to learn about them. They are great Empirista virtual mentors.

2012 Digital Sisters of the Year

2013 Digital Sisters of the Year



Cover Art by Dariela Cruz

Cover Art by Dariela Cruz

Visit Amazon.com to read about and purchase Ananda’s Digital Sisterhood book (available for Kindle and as a paperback). The book includes a list of the 2010, 2011, and 2012 Digital Sisters of the Year. It also features an appendix that helps you explore and identify the Empirista and the six other Digital Sisterhood Leadership Archetypes. The interactive exercises encourage you to journal your thoughts in the book’s notes section.

AnandaLeeke.com logo by Madelyn C. Leeke

AnandaLeeke.com logo by Madelyn C. Leeke

If you are in Washington, DC on June 18, plan to attend the DSN June Meet Up and Book Signing for Ananda’s Digital Sisterhood from 6:00 p.m. to 8:00 p.m. at Lettie Gooch, a high-end specialty boutique for women, 1517 U Street, NW, (located on 15th and U Streets, two blocks from the U Street/Cardozo Green/Yellow Line Metro). Click here to register for the event.


Meet Digital Sisterhood Leader Julie Diaz Asper

Photo Credit: Julie Diaz Asper

Photo Credit: Julie Diaz Asper

Meet Digital Sisterhood Leader Julie Diaz Asper, co-founder of GigCoin and Social Lens Research. Julie was named 2012 Digital Sister of the Year – Empirista.

Fun Facts: Julie and Digital Sisterhood Network founder Ananda Leeke met during the She’s Geeky DC Unconference in 2009. They reconnected during the Latinos in Social Media (LATISM) DC conference later that year. Julie has been a guest on Digital Sisterhood Radio several times. They attended several social media events together hosted by Blogalicious, BlogHer, DC Web Women, and Digital Capital Week. They are also neighbors in D.C. Ananda loves hanging out with Julie and her family, and is a huge fan of Julie’s Cuban cuisine!


Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I started using social media in 2008.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has connected me to people who I would never have met in my everyday life. It helped me build up new skills and start a business. I have been able to do a little good too via community organizations and on my own businesses.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

I teamed up with a great group of Latinas to organize and host LATISM DC in 2009. I have been able to complete and recruit for research studies (1,000+) via social media. It’s a powerful tool!

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?


I think social media lets you experiment without a huge cost. You can test and iterate on social media in a way that is hard to do IRL (in real life). You can test out new messages, roles, and projects. It’s a huge lab to use and grow.

6) What types of leadership roles do you play in social media?

I like to play a bit. It’s evolving. I am trying to get out their with my opinion more and be a thought leader. I try to advocate and do some good.

7) What lessons have you learned as a leader in the digital space?

It’s a process. You need to refresh what you are doing. Take a step back and think is this what I want to be known for? Be selective on what you work on and who you spend time with.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

The Social Lens Research launch is a good opportunity for me to blog more and get out there to share what I have learned. I want to create more content, mostly around research and data.

9) Who are your favorite social media women leaders and why?

I can’t play favorites. It’s a huge pool of amazing digital sisters out there. 🙂

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Be thoughtful on what you create and share.
  • Find your tribe and build a community.
  • Create content to get to the next level.