Meet Digital Sisterhood Leader Christine Celise Johnson


Photo Credit: Christine Johnson

Photo Credit: Christine Johnson

Meet Digital Sisterhood Leader Christine Celise Johnson, founder of IamDtech. Christine was named 2012 Digital Sister of the Year – Empowerista.

Fun Facts: Digital Sisterhood Network founder Ananda Leeke met Christine a few years ago while hanging out in front of Busboys and Poets in Washington, DC. They exchanged contact information and began following each other on Facebook and Twitter. When Christine launched IamDtech, Ananda became an instant fan and supporter.

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I began engaging via social media very hesitantly sometime prior to 2008 by using MySpace at my sister’s encouragement. From there I discovered Facebook and found it to be an awesome way to nurture present relationships and develop others. It was the perfect platform to do what I do very naturally – communicate and share myself. But then I discovered Twitter and it rocked my universe! My world exploded and that became the most amazing media for me professionally.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has extended my reach professionally in exponential ways. I have been able to rebuild my personal brand using social media as well as build my business. I hit the ground running with nothing more than a Twitter handle and a dream almost a year ago.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

It has helped me make connections and develop relationships with some key players in my industry. A well orchestrated tweet or follow can be life changing.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Healers

The spiritual feminine runs amok via words of love, kindness, inspirational quotes, encouragement and verse.

6) What types of leadership roles do you play in social media?

I am a connector. I connect my Facebook Group members, Twitter followers, and friends with relevant and timely information via social media. I also create awareness around the topic of diversity in technology.

7) What lessons have you learned as a leader in the digital space?

Don’t just post, tweet or otherwise for the heck of it. Provide relevant substance; unique content.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Yes, it’s a secret. (-:

9) Who are your favorite social media women leaders and why?

Elianna Ramos @ERGeekGoddess is the quintessential digital sistah community builder.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Share relevant information related to a topic of interest. Become the go to for information
  • Blog, blog, and blog.
  • Utilize video as an avenue to provide commentary and introduce yourself to audiences.

Meet Digital Sisterhood Leader Monica A. Coleman


Photo Credit: Monica A. Coleman

Photo Credit: Monica A. Coleman

Meet Digital Sisterhood Leader Monica A. Coleman, author, founder of Beautiful Mind blog, minister, and professor. Monica was named 2012 Digital Sister of the Year – Enchantista.

Fun Facts: Monica and Digital Sisterhood Network founder Ananda Leeke were introduced via Facebook by their mutual friend, Professor Shayne Lee. Once Ananda started following Monica on Twitter and reading her blog, she became an instant fan. Monica was featured as a guest on Digital Sisterhood Radio’s Feminism Online Project series in 2011.

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I think I joined Facebook in 2007 and it went from there . . .

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Personally, it allows me to keep in contact with family and friends across the years and miles. I’ve moved a lot and it helps me to feel connected with people I care about. Professionally, I’ve been able to connect with people I may never meet in person even as we have shared interests. We can share information; I learn a lot from the people I follow on Twitter. When I have marketing decisions to make for my business, I’ll ask my tweeps and Facebook fans and get really great responses. Also, social media spreads the work and writing I do into arenas I would not ordinarily be a part of. The work in social media has not only helped recruit students to my institution (where I teach), but has directly increased my consulting work, writing, features in other media, and speaking engagements. People will literally say, “I read your blog/ follow you on twitter/ watched video on your website . . . and thought you would be great for X or Y.”

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

My blog on faith and depression has been a real blessing for me and a ministry. I’ve received emails from people in India and Haiti who read my blog and say that particular entries really encouraged them – even in a context so different from my own. My most recent book was titled from an email I received from someone in an inpatient care center who read my blog and said that it helped her to feel like she is not alone. The book is entitled Not Alone: Reflections on Faith and Depression. As I’ve pushed myself to share more of my experiences and struggles, I’ve found many people – men and women (but it seems to be primarily women) who relate, but have not heard their experiences given voice as they should be.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

The 12 roles listed here seem fairly thorough.

6) What types of leadership roles do you play in social media?

Advocate and educator

7) What lessons have you learned as a leader in the digital space?

Social media breaks down barriers that I find in face-to-face encounters such that I connect with people I might meet or choose to befriend in other settings. Thus I’d say that social media activity can really broaden our worlds. Some topics are easier to talk about and learn about online – with a level of anonymity. My work is in sexual and domestic violence and mental health advocacy. There are still stigmas in these areas and being online often gives people spaces to learn about and grow and express in ways that are more comfortable for sensitive topics.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

My plans include publicizing my recent book primarily online – through Twitter and Facebook campaigns, a virtual book tour, and a book trailer video. I hope to do more classes online – marketed almost completely through social media.

9) Who are your favorite social media women leaders and why?

  • Melissa Harris-Perry is just a media maven for her website,Twitter, Facebook, and MSNBC.
  • The Crunk Feminist Collective  work together as a collective, and are bold, passionate and vulnerable about a variety of topics related to black feminism.
  • Najeeba Syeed-Miller is committed to interreligious dialogue and brings a lot of insight to her tweets and Facebook status updates.
  • Thema Bryant-Davis has this great Twitter therapy with insightful and pithy truisms that are real inspiration. She also has an online radio program that advocates women’s health.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Blogging about their commitments – thereby serving as advocates who educate.
  • Twitter is great for growing a circle of friends and followers – expanding one’s market.
  • Through webinars, teleconferences, online classes, blogs, online radio etc. women can establish themselves as experts in their fields and gain a global following that is simply not possible in person.

Meet Digital Sisterhood Leader Veronica Woods


Photo Credit: Veronica Woods

Photo Credit: Veronica Woods

Meet Digital Sisterhood Leader Veronica Woods, founder of My Salon Scoop Consulting and author of The A-List Salon: Inside Secrets of How Profitable Salons WOW Their Clients Every Day. Veronica was named 2012 Digital Sister of the Year – Empowerista.

Fun Facts: Veronica and Digital Sisterhood Network founder Ananda Leeke are members of Sigma Gamma Rho Sorority, Inc. They met for the first time during Sigma’s national conference in Palm Springs, California. During the conference, Ananda interviewed Veronica for her YouTube channel. Veronica appeared as a guest on Digital Sisterhood Radio and was featured as a guest blogger during Digital Sisterhood Month 2011.

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I started to use social media as a means to get the word out for my first website. I wanted to reach women across the major cities with a limited budget. I understood that social media allowed me to reach people by their interests easily.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

It has allowed me to connect with people who have similar goals that I would not otherwise have known exist. Almost anyone can be just one or two tweets away.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

When I started with my online resource for African-American women about hair, I knew that the online information available was fragmented and oftentimes with incorrect information. While most online beauty blogs and such posted information about individual’s personal experiences, I went the extra mile to interview beauty pros. I have found by just presenting information with credible sources and good content, you can just claim your spot.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Connector

6) What types of leadership roles do you play in social media?

Social do gooder, educator, motivator, promoter, and thought leader

7) What lessons have you learned as a leader in the digital space?

Remember to preserve your brand when posting. People are watching. I know that everyone will not agree with everything that I post, but I want to always stay true to how I want my overall business to be perceived.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I would like to play a bigger thought leader role. I would like to foster more honest communication between the salon professional and consumer communities. I would like more to also spill offline where it can make a big difference.

9) Who are your favorite social media women leaders and why?

Mari Smith is one of my favorites. She provides her up-to-the minute updates on changes that make a difference to her followers. As influential as she is, she keeps a very down-to-earth persona. I aspire to do the same.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • If you are an expert in a field, create your own hashtag and tweet tips using it.
  • Upload candid photos of you “doing your thing” on social media. So remember to take photos.
  • Promote others. Who you promote says a lot about you.

Meet Digital Sisterhood Leader Kathy Korman Frey


Photo Credit: The Hot Mommas Project

Photo Credit: The Hot Mommas Project

Meet Digital Sisterhood Leader Kathy Korman Frey, founder of The Hot Mommas Project. Kathy was named 2012 Digital Sister of the Year – Empowerista.

Fun Facts: Digital Sisterhood Network founder Ananda Leeke met Kathy during a Fabulous Women Business Owners DC’s meeting in December 2010. Kathy served as a the guest speaker for the meeting and discussed the importance of mentoring in women’s lives. She also introduced The Hot Mommas Project, a free online database of case studies written by women entrepreneurs that focus on real-life scenarios and solutions. The Project is housed at the Center for Entrepreneurial Excellence at the George Washington University School of Business, where she serves as Entrepreneur in Residence and teaches Women’s Entrepreneurial Leadership.

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I started using Facebook for personal use, blogging to get on a writing schedule and experiment, and Twitter at the behest of Guy Kawasaki. That was the real jump in where I saw social media as a currency for influence and action. My experimenting from before – and general interest in tech – came together. I hire many interns, but am often the most techy even though I could be their mom. It’s a true interest, which is key. If it’s a chore, that’s not a great starting point.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to spread the wealth. In every sphere, people want to talk to me about social media. I come from a traditional business background and, thus, am the “token social media person” wherever I go. I am a part-time faculty member at George Washington University. The Dean wanted our department chair to use Twitter. He had me come in, give him some pointers, and always has me retweet him. I also got my former professor Rosabeth Kanter on Twitter. She’s brilliant.

Social media has allowed me to create wealth. I actually got on Twitter as an experiment, expecting nothing. I’ve gotten speaking engagements, sold several hundred tickets to events, and made connections that led to my writing for Maria Shriver. These are just a few examples.

Social media women are special. They say yes. All hands on deck. They’re in. When starting the Hot Mommas Project – now the world’s largest collection of online role models for women and girls – I sent an email to my personal database of about 3,000 or so. How many folks wrote cases? Maybe two. Everyone that first year, and since then, has come from social media.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Aside from the above, I was specifically approached to serve on a board to head up their social media efforts. This was an aging services organization and, normally, I am the token business person. The board members had come to take notice of my social media leadership, specifically, and I have a Harvard MBA and teach in a business school! Just to give you a sense of how much import they place on social media. They wanted THAT information from me versus my business skills. It was awesome. In terms of leadership online, that is an interesting question. I don’t really think about it until someone comes up to me at a conference and says “Take a picture of me with @ChiefHotMomma!” I kind of laugh, though, because I am enthralled with the amazing women I meet online and am always thinking “What’s your story, hmmmm, I bet another woman or girl would LOVE to learn about you.”

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I like to see women at the tops of lists. If I had my druthers, for instance, there would be women on the boards of major social media companies. Let’s start there and work down. The venture capital firms and angels investing…like @Springboard and Golden Seed to start. Yes. Then women as inventors of applications (apps)and tech. Good. See inspirational science, technology, engineering, and math (STEM) stories on the HotMommasProject.com case Library or enroll in ACTiVATE. Women, everywhere, get your tech on. Use it. read about it. blog. Try to make money from the blogging and tweeting. Or, just have fun. But, no matter what, introduce your kids – and especially girls – to tech and #STEM early.  @idTechCamps. Check the National Girls Collaborative Project…a clearinghouse of STEM programs for girls. Go!

6) What types of leadership roles do you play in social media?

I try to inspire other women. Not just mommas (which is a funny slang term to get attention – it works!)… Hot Mommas = Dynamic women of ALL ages.

7) What lessons have you learned as a leader in the digital space?

  • Develop a voice or regimen and stick with it.
  • Don’t be cheesy. Don’t be a taker.
  • It’s a good natural overflow for social people. It’s also a good outlet for introverts. The melting pot.
  • Many people view social media as a currency.
  • It’s in print, make your mom proud.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

We’d like to do an app. We’re also getting into Google+ which we see as an inevitability and trying to stake claims in video and Amazon via key words through ebooks. Also, getting some of our content up via ClickBank may be more appropriate for us than a blog which we’ve never done the best job with.

9) Who are your favorite social media women leaders and why?

Tinu Abayomi-Paul @tinu – current editor of WomenGrowBusiness.com, Shonali Burke @shonali – past editor of WomenGrowBusiness.com, Jill Foster @jillfoster – founding editor of WomenGrowBusiness.com, Jenny Lawson @thebloggess – too funny for words, Ann Handley @marketingprofs widely known as social media goddess, Elisa All -@elisatalk an amazing entrepreneur who sold her company to Disney Digital, Rieva Lesonsky @rieva – a former editor of Entrepreneur magazine – she rocks, and my former professor Rosabeth Kanter @rosabethkanter – super brilliant.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Be the best at something. If your profile says “best at this” or “global leader at x” the social media brand is just an extension of that excellence.
  • Find your voice ratio. Is it 70% info links, 20% interaction, 10% humor? Whatever it is, find it, tweak it, work it. Reinventing the wheel and aimless wandering is tiring, and is impossible to communicate to a team. (Even if you don’t have one now, always be thinking “repeatable process” for scale in future.)
  • Lead. Sounds simple, but, are you? Contribute to your field, your topic, with your words and actions. The rest will take care of itself.

Meet Digital Sisterhood Leader Julie Diaz Asper


Photo Credit: Julie Diaz Asper

Photo Credit: Julie Diaz Asper

Meet Digital Sisterhood Leader Julie Diaz Asper, co-founder of GigCoin and Social Lens Research. Julie was named 2012 Digital Sister of the Year – Empirista.

Fun Facts: Julie and Digital Sisterhood Network founder Ananda Leeke met during the She’s Geeky DC Unconference in 2009. They reconnected during the Latinos in Social Media (LATISM) DC conference later that year. Julie has been a guest on Digital Sisterhood Radio several times. They attended several social media events together hosted by Blogalicious, BlogHer, DC Web Women, and Digital Capital Week. They are also neighbors in D.C. Ananda loves hanging out with Julie and her family, and is a huge fan of Julie’s Cuban cuisine!

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I started using social media in 2008.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has connected me to people who I would never have met in my everyday life. It helped me build up new skills and start a business. I have been able to do a little good too via community organizations and on my own businesses.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

I teamed up with a great group of Latinas to organize and host LATISM DC in 2009. I have been able to complete and recruit for research studies (1,000+) via social media. It’s a powerful tool!

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Experimenter

I think social media lets you experiment without a huge cost. You can test and iterate on social media in a way that is hard to do IRL (in real life). You can test out new messages, roles, and projects. It’s a huge lab to use and grow.

6) What types of leadership roles do you play in social media?

I like to play a bit. It’s evolving. I am trying to get out their with my opinion more and be a thought leader. I try to advocate and do some good.

7) What lessons have you learned as a leader in the digital space?

It’s a process. You need to refresh what you are doing. Take a step back and think is this what I want to be known for? Be selective on what you work on and who you spend time with.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

The Social Lens Research launch is a good opportunity for me to blog more and get out there to share what I have learned. I want to create more content, mostly around research and data.

9) Who are your favorite social media women leaders and why?

I can’t play favorites. It’s a huge pool of amazing digital sisters out there. 🙂

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Be thoughtful on what you create and share.
  • Find your tribe and build a community.
  • Create content to get to the next level.

Meet Digital Sisterhood Leader Stephanie Piche


Photo Credit: WebSeriesNetwork.com

Photo Credit: WebSeriesNetwork.com

Meet Digital Sisterhood Leader Stephanie Piche, founder of Mingle Media TV Network. Stephanie was named 2012 Digital Sister of the Year – Creativista.

Fun Facts: Stephanie and Digital Sisterhood Network founder Ananda Leeke first met on MomTV in 2009. Stephanie created and launched MomTV’s online web chat community. She also trained and supported Ananda while she hosted her first online yoga class for social media users on MomTV. When Stephanie launched Mingle Media TV Network in 2010, Ananda became an instant fan!

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I’m a geek – and used Instant messaging with ICQ and AOL back in the early 90’s to stay connected to co-workers initially.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Build my brand, make a business for myself, build community, and stay connected to my “tribe.”

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

I believe that more people who know who you are online and then meet you in person become better friends and colleagues. Social networking helps you build your name and you solidify that in person.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Support system

6) What types of leadership roles do you play in social media?

Advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader (AND mother, friend and support system)

7) What lessons have you learned as a leader in the digital space?

If you are FAKE – people will find out and you will lose.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Yes – that is under wraps for now – but it will be coming soon for public sharing. 🙂

9) Who are your favorite social media women leaders and why?

  • Joy Rose – promotion of women throughout all of history
  • Ananda Leeke – support and balance of women
  • Leah Segedie – healthy lifestyle for women and their families

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Advocate off line not just online. You are more powerful when you have more channels who know you.
  • Give back. Don’t just ask people to help you – seek out those you can support.
  • Stop and help other women who aren’t digital to see the benefits. There are still a lot of women who are not using social media to connect and expand.

Meet Digital Sisterhood Leader Jewel Figueras


Photo Credit: Jewel Figueras

Photo Credit: Jewel Figueras

Meet Digital Sisterhood Leader Jewel Figueras. Jewel was named 2012 Digital Sister of the Year – Lifestylista.

Fun Facts: Jewel and Digital Sisterhood Network founder Ananda Leeke met for the first time during the Blogalicious Weekend Conference in Miami Beach, Florida in 2010. After one conversation, Ananda became a fan of Jewel’s kindness, generosity, humor, joie de vivre, and fabulous style. They reconnected during a Digital Sisterhood Radio interview about Blogalicious and while Jewel was visiting her family in the Washington, D.C. area. 

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I’ve used social media since the early 90s, because I was curious about the “new” World Wide Web. I quickly found America Online and then other services like Prodigy, Eudora, etc.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has afforded me a lifestyle that I never dreamed of–complete with entrepreneurship, travel, exposure, and meeting tons of great people.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Social media has helped me become an on-air “Social Media Expert” for a local news station. I’ve also been named to the Advisory Board of Hispanicize. I’ve spoken at numerous events and have become a leader in the South Florida Social Media community.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I agree with all of these roles.

6) What lessons have you learned as a leader in the digital space?

I’ve learned to trust myself and intuition. I’ve learned that there is value in the knowledge that I have. I’ve learned that anyone can become a leader in the digital space. It’s the great equalizer.

7) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I have learned to not make plans in the digital space but rather to simply walk the path–letting it lead me.

8) Who are your favorite social media women leaders and why?

My favorite social media leaders include Jennifer James because of her work in both the profit and nonprofit worlds.

9) Share three ways women can use social media to define and express their personal leadership brand.

Women can express their brand by always speaking and writing in their authentic voice. They can use their social media platforms to address their personal passions.

Meet 2012 Digital Sisters of the Year — Digital Sisterhood 100


Digital Sister of the Year Badge created by Dariela Cruz

Digital Sister of the Year Badge created by Dariela Cruz

The Digital Sisterhood Network is proud to announce the 2012 Digital Sisters of the Year. They represent the “Digital Sisterhood 100,” fierce living women who rock the web and world!. To learn more about them, check out the “Digital Sisterhood 100” list below. It is organized into seven categories: Creativista, Empirista, Empowerista, Enchantista, Evangelista, Flowista, and Lifestylista.

  • A Creativista is a woman who gives birth to creativity (art, books, films, products, services, and webisodes).
  • An Empirista is a woman who thinks of herself as CEO of her own corporation, ME, Inc.; maintains an entrepreneurial mindset; and gives birth to ideas and transforms them into businesses, economies, institutions, networks, and organizations that add value to people’s lives.
  • An Empowerista is a woman who creates and curates content, shares information and experiences, connects with others and establishes positive relationships, and builds and participates in communities that empower her and others.
  • An Enchantista is a woman who taps into the magic of her spirit as she focuses her energy, opens her heart, trusts her intuition, embraces her fears, and shares her gifts in service to others.
  • An Evangelista is a woman who supports and advocates a philosophy, a values system, a lifestyle, a cause, or a campaign that improves her life and others’ lives.
  • A Flowista is a woman who unplugs from her digital life and tech devices for periods of time so she can recharge and take care of herself; and encourages women to unplug from their digital lives by incorporating mindfulness and self-care practices.
  • A Lifestylista is a woman who lives her life as a work of art; expresses it through her passion for beauty, entertaining, fashion, food, home décor, personal style, and travel; and inspires others to live their lives as works of art.

Special Message for 2012 Digital Sisters of the Year — Digital Sisterhood 100

Please feel free to post the Digital Sister of the Year badge on your blog, web site, and social media sites. The code is also included below.

DSoftheyear150

<a href=”https://digitalsisterhood.wordpress.com/2012/11/01/digital-sisterhood-month-dsmonth-2012-is-coming-in-december/“> <img src=”https://digitalsisterhood.files.wordpress.com/2012/11/dsoftheyear1501.jpg” alt=”celebrate-digital-sisterhood-dec-150″ width=”300″ /></a>

2012 Digital Sisterhood 100 List

1) Creativistas

 2) Empiristas

3) Empoweristas

4) Enchantistas

 5) Evangelistas

6) Flowistas

 7) Lifestylistas

Twitter Highlights from 12/30 Episode of Digital Sisterhood Radio Featuring Digital Sister of the Year Shaeeka Ayers a/k/a The Broke Socialite


Shameeka Ayers and her husband Mr. TBS at lavish! - Photo Credit: Shameeka Ayers' The Broke Socialite web site

Do you know the Digital Sister of the Year Shameeka Ayers, Chief Lifestyle Officer of The Broke Socialite?  Shameeka is a multitalented woman, wife, mother, daughter,  friend, blogger, author of Instantly!: How Quickly I Realized I HATE My Job, and founder/producer of lavish!, the first unconference for lifestyle social networkers. She inspires, informs, and ignites a passionate spark of creativity that calls each of us to live a fabulous life by surrendering, having faith, practicing gratitude and generosity, and dreaming big! Listen to the December 30th episode of Digital Sisterhood Radio to learn more about this amazing woman.   Also, check out the Twitterstream from the show below.

PS #1: Watch a video of Shameeka in action as The Broke Socialite at the Blogalicious conference held in October 2009 in Atlanta, Georgia.  Enjoy!

PS #2: Watch Shameeka’s first 2011 video blog as she talks about challenging herself to blog with video twice a week. What’s your social media challenge for the year?

Twitterstream from December 30th show

  1. Avaprofile_normalMySkinConcierge RT @JohnicaReed: YES! Even if only 1/10th! “If I do half of the things that are planted in me, I will be dangerous”. – @brokesocialite#digitalsisterhood 3 days ago via web
  2. Tbsheadshot_normal brokesocialite Just wrapped a great interview with @DigitalSisterhd. Celebrating with a glass of @savidasangria. Yummy! 3 days ago via TweetDeck
  3. Drghhol9_normal drgoddess READ!!! RT @DigitalSisterhd: @BrokeSocialite is sharing lessons learned from #lavishconf. Lesson 1 – Let ppl help U. #Digitalsisterhood 3 days ago via TweetDeck
  4. Maria_roberts_3_normal RiaRob @DigitalSisterhd so true yet so hard to do. 3 days ago via Echofon
  5. Kalyn_johnson_normal KalynJohnson @DigitalSisterhd Of course! Sounds like it was a great interview. I really admire @brokesocialite as a person & all she’s accomplished. 3 days ago via Twitter for BlackBerry®
  6. Kalyn_johnson_normal KalynJohnson @DigitalSisterhd Thanks! 3 days ago via Twitter for BlackBerry®
  7. Black_belly_normal Yorubadoula Tuned in to http://bit.ly/RU8jz #DigitalSisterhd Are you? 3 days ago via web
  8. Tbsheadshot_normal brokesocialite RT @DigitalSisterhd: Getting ready 2 chat w/ Digital Sister o’ the Year @BrokeSocialite @9pm ET on DS Radio. Join us. http://bit.ly/RU8jz 3 days ago via TweetDeck
  9. Tbsheadshot_normal brokesocialite RT @DigitalSisterhd: Getting ready 2 chat w/ Digital Sister of the Year @BrokeSocialite @9pm ET on DS Radio. Join us. http://bit.ly/RU8jz 3 days ago via TweetDeck
  10. Kalyn_johnson_normalKalynJohnson RT @DigitalSisterhd: Right now @BrokeSocialite is talking about her #lavishconf now. It was 1st ever lifestyle social networking conference. #Digitalsisterhood 3 days ago via TweetChat
  11. Hair2_normalJohnicaReed YES! Even if only 1/10th! “If I do half of the things that are planted in me, I will be dangerous”. – @brokesocialite#digitalsisterhood 3 days ago via web
  12. Avt_ladyday93_mediumbraids_normalLADYDAY93 RT @DigitalSisterhd: Find out why @BrokeSocialite is Digital Sister of the Year @9pm ET on #Digitalsisterhood Radio http://bit.ly/RU8jz#Digitalsisterhood 3 days ago via TweetChat
  13. hicksgirl93 RT @DigitalSisterhd: @BrokeSocialite is talking about the power of letting go and surrendering as a major lesson learned from #lavishconf. #Digitalsisterhood 2 days ago via TweetChat
  14. Anandaauthorphoto_normal anandaleeke RT @DigitalSisterhd: @BrokeSocialite is talking about the power of letting go and surrendering as a major lesson learned from #lavishconf. #Digitalsisterhood 2 days ago via TweetChat
  15. Anandaauthorphoto_normal anandaleeke RT @DigitalSisterhd: Lesson #3 from #lavishconf@BrokeSocialite says do yr best &do what U R supposed to. All things will fall in2 place. #Digitalsisterhood 2 days ago via TweetChat
  16. Anandaauthorphoto_normal anandaleeke RT @DigitalSisterhd: Lesson #2 from #lavishconf – Continue to dream big says @BrokeSocialite #Digitalsisterhood 2 days ago via TweetChat
  17. Anandaauthorphoto_normal anandaleeke RT @DigitalSisterhd: @BrokeSocialite is sharing lessons learned from #lavishconf. Lesson 1 – Let ppl help U. #Digitalsisterhood 2 days ago via TweetChat
  18. TY for tweeting about tonite’s show @drgoddess @RiaRob#Digitalsisterhood Thursday, December 30, 2010 9:59:18 PM via TweetChatin reply to drgoddess
  19. Day #30 of #Digitalsisterhood Month was also HUGE becuz I interviewed Digital Sister of the Year @BrokeSocialite! #Digitalsisterhood Thursday, December 30, 2010 9:58:39 PM via TweetChat
  20. Day #30 of #DigitalSisterhood Month was huge becuz I spent 1-on-1 time w/ my digital sister @TheTinyJewelBox @PaneraBread#Digitalsisterhood Thursday, December 30, 2010 9:58:05 PM via TweetChat
  21. Day #30 of #DigitalSisterhood Month was huge. Got clear on 2011 direction 4 Digital Sisterhood Network. #Digitalsisterhood Thursday, December 30, 2010 9:56:41 PM via TweetChat
  22. There R moments in yr life when U say THANK YOU SPIRIT for blessing me with digital sisters like @BrokeSocialite. #Digitalsisterhood Thursday, December 30, 2010 9:56:05 PM via TweetChat
  23. During tonite’s show I really listened and received @BrokeSocialite‘s thanks for creating #DigitalSisterhood Month! WOW! #Digitalsisterhood Thursday, December 30, 2010 9:55:18 PM via TweetChat
  24. Many thanks @BrokeSocialite for sharing your story and wisdom tonite on #Digitalsisterhood Radio. Much DS love! #Digitalsisterhood Thursday, December 30, 2010 9:54:32 PM via TweetChat
  25. If U missed #DigitalSisterhood Radio interview w/ @BrokeSocialite tonite, listen to audio in 20 min. http://bit.ly/RU8jz#Digitalsisterhood Thursday, December 30, 2010 9:53:52 PM via TweetChat
  26. Just wrapped up an incredible interview w/ Digital Sister of the Year @BrokeSocialite. She inspires, informs & ignites! #Digitalsisterhood Thursday, December 30, 2010 9:51:36 PM via TweetChat
  27. @BrokeSocialite says own your space. Push yrself beyond easy. Have the wisdom and good sense to step into yr destiny. #Digitalsisterhood Thursday, December 30, 2010 9:50:45 PM via TweetChat
  28. @BrokeSocialite will B doing her Sugar Coma, dessert festivals on the road in 2011. #Digitalsisterhood Thursday, December 30, 2010 9:40:03 PM via TweetChat
  29. @BrokeSocialite will be promoting her new book in Spring 2011. She will be planning for #lavishconf 2011 in ATL #Digitalsisterhood Thursday, December 30, 2010 9:39:25 PM via TweetChat
  30. @BrokeSocialite has been building her strategic plan for 2011. She is releasing her novella in 1st quarter of 2011. AMEN #Digitalsisterhood Thursday, December 30, 2010 9:38:40 PM via TweetChat
  31. @BrokeSocialite is talking about the power of letting go and surrendering as a major lesson learned from #lavishconf. #Digitalsisterhood Thursday, December 30, 2010 9:38:02 PM via TweetChat
  32. Lesson #3 from #lavishconf – @BrokeSocialite says do yr best &do what U R supposed to. All things will fall in2 place. #Digitalsisterhood Thursday, December 30, 2010 9:37:15 PM via TweetChat
  33. Lesson #2 from #lavishconf – Continue to dream big says @BrokeSocialite#Digitalsisterhood Thursday, December 30, 2010 9:36:17 PM via TweetChat
  34. @BrokeSocialite is sharing lessons learned from #lavishconf. Lesson 1 – Let ppl help U. #Digitalsisterhood Thursday, December 30, 2010 9:35:54 PM via TweetChat
  35. TY for tweeting @KalynJohnson @JohnicaReed @ladyday93#Digitalsisterhood Thursday, December 30, 2010 9:34:52 PM via TweetChatin reply to KalynJohnson
  36. Just gave you a shout out @KalynJohnson on the show. #Digitalsisterhood Thursday, December 30, 2010 9:33:53 PM via TweetChatin reply to KalynJohnson
  37. @BrokeSocialite is sharing how she talked with a #lavishconf attendee named Sharon who confirmed what she was called 2 do #Digitalsisterhood Thursday, December 30, 2010 9:31:09 PM via TweetChat
  38. Daily Candy was on @BrokeSocialite‘s vision board for #lavishconf. They played a major role in the actual conference. #Digitalsisterhood Thursday, December 30, 2010 9:29:51 PM via TweetChat
  39. @BrokeSocialite is talking about her favorite moments. She started #lavishconf on a vision board. #Digitalsisterhood Thursday, December 30, 2010 9:28:52 PM via TweetChat
  40. @BrokeSocialite says #lavishconf was a special moment in time. Words cannot do it justice. #Digitalsisterhood Thursday, December 30, 2010 9:28:15 PM via TweetChat
  41. @ruemagazine @johnicareed @keyinfluencer @hgtv & others were involved in #lavishconf to make it fabulous experience. #Digitalsisterhood Thursday, December 30, 2010 9:27:17 PM via TweetChat
  42. @BrokeSocialite created a weekend experience with #lavishconf. Love that it was an experience! #Digitalsisterhood Thursday, December 30, 2010 9:25:19 PM via TweetChat
  43. @BrokeSocialite established #lavishconf because she cld not find a social media geared towards lifestyle social media. #Digitalsisterhood Thursday, December 30, 2010 9:24:39 PM via TweetChat
  44. Right now @BrokeSocialite is talking about her #lavishconf now. It was 1st ever lifestyle social networking conference. #Digitalsisterhood Thursday, December 30, 2010 9:23:28 PM via TweetChat
  45. @BrokeSocialite‘s family came to her social meda event in November. They saw the work she is doing up close & personal. #Digitalsisterhood Thursday, December 30, 2010 9:20:52 PM via TweetChat
  46. @BrokeSocialite says she is able to do what she does through the support of her family, friends & #digitalsisterhood#Digitalsisterhood Thursday, December 30, 2010 9:20:17 PM via TweetChat
  47. @BrokeSocialite says she had to mature to be where she is. Her social media journey is a spiritual journey! #Digitalsisterhood Thursday, December 30, 2010 9:17:34 PM via TweetChat
  48. @BrokeSocialite says that she knows her work is not about her. It is about helping others know they can pursue dreams. #Digitalsisterhood Thursday, December 30, 2010 9:16:59 PM via TweetChat
  49. @BrokeSocialite is a faith-filled fabulous femme! She says all of this she is experiencing w/ her brand is not about her. #Digitalsisterhood Thursday, December 30, 2010 9:15:47 PM via TweetChat
  50. @BrokeSocialite says greatest lesson learned is meet ppl where they are. She did not give up. Faith-filled fab woman! #Digitalsisterhood Thursday, December 30, 2010 9:15:13 PM via TweetChat
  51. Faith, family & friends got @BrokeSocialite and her family through the rough times. #Digitalsisterhood Thursday, December 30, 2010 9:13:27 PM via TweetChat
  52. @BrokeSocialite and her family lost everything September 11th in 2001. She says it was a dicey time for them. #Digitalsisterhood Thursday, December 30, 2010 9:13:00 PM via TweetChat
  53. @BrokeSocialite is sharing how she was homeless at one time. She says she went through it so she cld tell her story. #Digitalsisterhood Thursday, December 30, 2010 9:12:12 PM via TweetChat
  54. @BrokeSocialite is now talking about interviewing @SoledadObrien#blogalicious10 in October. She says it was natural! #Digitalsisterhood 9:11 PM Dec 30th via TweetChat
  55. @BrokeSocialite has an amazing work ethic and creative spirit. She transformed her blog into a major resource. #Digitalsisterhood 9:10 PM Dec 30th via TweetChat
  56. She has always been a nerfd type of a girl. She found blogging to be her escape says @brokesocialite#Digitalsisterhood 9:09 PM Dec 30th via TweetChat
  57. She was encouraged by PR girlfriends 2 chronicle her coupon experiences in a blog says @BrokeSocialite#Digitalsisterhood 9:07 PM Dec 30th via TweetChat
  58. @BrokeSocialite is talking about her brand and how she established in 5 years ago when she & her family had to pear down #Digitalsisterhood 9:06 PM Dec 30th via TweetChat
  59. @Brokesocialite is talking about her roles as a wife, daughter, step mom, friend now. http://bit.ly/RU8jz#Digitalsisterhood 9:06 PM Dec 30th via TweetChat
  60. Right now @BrokeSocialite is sharing who she is now. She is a country girl from Covington, GA http://bit.ly/RU8jz#Digitalsisterhood 9:05 PM Dec 30th via TweetChat
  61. TY for RT about tonite’s show @LADYDAY93 @BrokeSocialite#Digitalsisterhood 8:45 PM Dec 30th via TweetChatin reply to LADYDAY93
  62. Do you know who the @BrokeSocialite is? Visit http://www.thebrokesocialite.com. #Digitalsisterhood 8:43 PM Dec 30th via TweetChat
  63. Find out why @BrokeSocialite is Digital Sister of the Year @9pm ET on #Digitalsisterhood Radio http://bit.ly/RU8jz#Digitalsisterhood 8:39 PM Dec 30th via TweetChat