Ananda Leeke’s Talk on Social Media Leadership Coming to BlogHer 2013 in July!


Photo Credit: BlogHer.com

Photo Credit: BlogHer.com

Happy Digital Sisterhood Wednesday!

I am really excited to share that I will be giving a talk on social media leadership at the BlogHer conference on July 26. What Type of Social Media Leader Are You? is the title  of my presentation. The presentation will give me an opportunity to share my thoughts on social media women’s leadership and to introduce the Digital Sisterhood Leadership Project to a larger audience. I am so grateful to the BlogHer team for giving me a platform to share my leadership thoughts and work.

The BlogHer 13′ conference will mark my fifth year of participation. BLOGHER-WOW! It’s gonna rock! So get ready Chicago!

Remember to tweet your digital sisters a hello message today in celebration of #DigitalSisterhood Wednesday on Twitter!

Enjoy your day!

Ananda

Meet Digital Sisterhood Leader Deborah Shane


Photo Credit: Deborah Shane

Photo Credit: Deborah Shane

Meet Digital Sisterhood Leader Deborah Shane, a Top 100 Small Business Champion, Career Transition Author, Personal Branding Strategist, Media Host, Writer, and Speaker.

Fun Facts: Digital Sisterhood Network (DSN) founder Ananda Leeke and Deborah met while serving on the Podcasting 101 Panel at the BlogHer 2012 Conference in New York City. While working with Deborah to prepare for the panel discussion, Ananda became a huge fan of her work!  

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I was an early adopter with using  email. I started seriously using social media in 2007 when I launched my consultancy and training company to build my community and reach.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Build communication bridges, communities and conversations about the issues and professional areas I advocate for and am passionate about.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

I am tapped and sought out for speaking, writing and community projects. I host a blog, but also write for several prominent blogs in my professional space, and host a weekly radio podcast that is now up to 94,000 downloads and pageviews, on BlogtalkRadio.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I am seeing women in politics, government, medical, social issues, entertainment and philanthropy using social media to build reach and impact. We just heard and saw Martha Stewart, Katie Couric and Soledad OBrien at the Blogher 12 talk about their activities and how social media is a central driver of awareness.

6) What types of leadership roles do you play in social media?

I was named a Top 100 Small Business Champion for 2012 by SmallBizTrends.com!

7) What lessons have you learned as a leader in the digital space?

Give, share, connect and receive and watch what happens! Niche communities of people are gathering, and finding each other to advance passion and causes!

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I plan to continue to contribute and engage and know that more doors will open to serve and help.

9) Who are your favorite social media women leaders and why?

There are so many great examples of women demonstrating leadership using social media. I am so grateful to see how it is advancing the impact women have today and will continue to have as the generations shift.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Blog and write about things you are passionate and knowledgeable about regularly.
  • Support and advocate for other people who you believe in, admire and want to emulate.
  • Connect and introduce great people to each other who have you in common and build your tribes!

Meet Digital Sisterhood Leader Christie Glascoe Crowder — She’s headed to #Blogalicious12!


Photo Credit: Christie Glascoe Crowder

Meet Digital Sisterhood Leader Christie Glascoe Crowder, author of Your Big Sister’s Guide to Surviving College, blogger, lifecaster, social media consultant, and speaker. Through writing, speaking, and consulting, Christie helps others discover their true passions and entrepreneurial spirit. She also hosts The ChatterBox Show on BlogTalkRadio.

Fun Facts: Digital Sisterhood Network founder Ananda Leeke and Christie met during a Blogalicious beauty event held during the BlogHer Conference in 2009. They reconnected at the Blogalicious Weekend Conference in 2009 and 2010. Christie will be speaking about Pinterest and Google+ tools on September 30, 2012, at the Blogalicious Weekend Conference in Las Vegas, Nevada. Check her out if you are headed to Vegas!  

1) How can people find you online?

2) Why did you start using social media?

I started blogging in 2006 after I wrote my first book, Your Big Sister’s Guide to Surviving College. I started chronicling my journey through life as a first-time published author and new mom.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has given me an outlet for expression and a sense of community that I’ve never felt before both personally and professionally. Professionally speaking it allowed me to do things I thought were only dreams like having my own radio show.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

I’m not sure if I can say I’ve carved out a “leadership role,” but I feel that social media has allowed me to be a connector.  Through my blog and online shows I’ve connected many people to other like-minded people, connected people with new breakthroughs in technology, and connected people with their inner selves.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I think you pretty much covered all of the ones I would have said.

6) What types of leadership roles do you play in social media?

I would say I am an advocate, creator, curator, influencer, motivator, and storyteller.

7) What lessons have you learned as a leader in the digital space?

While you may have mentors and role models…people you admire and want to “be like” in this digital space, always BE YOURSELF. Take your place in the sun and not in the shadow of another. Find your own “place.”  The Internet (so far) is infinite…there’s room for everyone.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I’m always in “forward motion,” but not always with a plan.  I’m on my surfboard and will ride wherever the wave of creativity takes me.

9) Who are your favorite social media women leaders and why?

  • Aliza Sherman is just an all around digital pioneer. Her wisdom in this space is unmatched.
  • Stacey Ferguson , one of the co-founders of Blogalicious…enough said….
  • Shameeka Ayers, the queen of social branding in my opinion
  • Ananda Leeke … for the digital sisterhood

Meet Digital Sisterhood Leader Lauren Fleming


Photo Credit: Lauren Fleming

 

Meet Digital Sisterhood Leader Lauren Fleming, founder of QueerieBradshaw.com and Creativity Squared, LLC, lawyer, speaker,  and writer.  Lauren recently spoke at the annual BlogHer conference. She spoke about the business of blogging during the Pathfinder Day’s Morning Fundamentals Workshop: My Blog as Business and as a panelist for The Personal: Erotica Out in the Open session.

Fun Fact: Digital Sisterhood Network founder Ananda Leeke attended Lauren’s BlogHer 12′ session on The Personal: Erotica Out in the Open and became an instant fan!

 

1) How can people find you online?

2) Why did you start using social media?

I started using social media back in the Friendster days, before you could just sign up, you had to have a friend already on there recommend you. I went through MySpace and Live Journal and everything since. I started using social media and keep using it for the same reason: I want to connect with my friends from all over the world.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has enabled me to connect with the readers and writers of my site. It’s also helped me keep in touch with friends I otherwise wouldn’t still know.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Through social media, mostly Twitter, I’ve made a name for myself as an expert in sex, sexuality, gender, and gender identity. In that capacity, I’ve been able to mentor other writers, both younger and older than me, through the difficult and often stigmatized world of writing about such taboo topics.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I think you hit them all.

6) What types of leadership roles do you play in social media?

I often lead conversations that normally wouldn’t be had.

7) What lessons have you learned as a leader in the digital space?

Keep doing it. It feels exhausting and like a time warp, but keep it up. People are listening.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I plan to turn my blog into a book and do a whole online book tour.

9) Who are your favorite social media women leaders and why?

My favorite social media women leaders include everyone over at Women’s Media Center. They’re so very helpful. And BlogHer bloggers as well. They really inspire me to dig deeper and be my more authentic self.

10) Share several ways women can use social media to define and express their personal leadership brand.

  • Know who you are before you go into it.
  • Know who you are every time you post.
  • Know when to leave.
  • Don’t let online be your only life.

Meet Digital Sisterhood Leader Kathryn Finney


Photo Credit: Kathryn Finney

Meet Digital Sisterhood Leader Kathryn Finney, CEO of the TBF Group, LLC, founder of TheBudgetFashionista.com, author of How to Be a Budget Fashionista: The Ultimate Guide to
Looking Fabulous for Less, and Editor-At-Large at BlogHer.

Photo Credit: DigitalunDivided.com

This year, Kathryn launched DigitalunDivided, a company that develops programs, projects and forward thinking initiatives that bridge the digital divide. On October 5 and 6, DigitalunDivided will host the FOCUS100 Symposium and Pitch BootCamp, a two-day event that connects thought leaders, tech start ups founded or co-founded by Black women, brand managers, and innovators in New York City. Majora Carter, founder MCG Consulting and co-founder of Startup Box: South BronxClick, will serve as the Symposium keynote speaker. Click here to learn more about event.

The Digital Sisterhood Network (DSN) is a proud media sponsor for FOCUS100. DSN founder Ananda Leeke is a FOCUS100 Advisory Board Member.

FUN FACTS: Ananda and Kathryn met for the first time during the BlogHer 12 conference in New York City. During the conference, Kathryn organized, styled, and MC’ed the first-ever BlogHer Fashion Show featuring women bloggers and pretty pooches. The fashion show was one of Ananda’s favorite events. 

1) How can people find you online?

2) Why did you start using social media?

I kinda of stumbled into social media. I started using Twitter after speaking at SXSW in 2007. I was heading on a vacation to Europe and wanted a way to chat with The Budget Fashionista audience without having to lug around a laptop.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to chat with my audience directly. It’s also changed the way I access and consume information and news. I get a lot of my news via Twitter. In terms of Facebook, I use it to keep in contact with close friends and family and to share photos. It’s so much easier to upload photos to Facebook than to try and send them via email.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Social media has allowed me to experience more organic forms of communications with a larger audience. For example, I’m mostly known for my work in the fashion and style space, but, as the CEO of a online media company, I have a variety of interests. Social media allowed me to reach out to other women in tech and build relationships that have helped me to launch the FOCUS100 symposium.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I would also say we play the “connector” role. Whether it be connecting two people who have shared interests or connecting our readers with breaking news and knowledge.

6) What types of leadership roles do you play in social media?

I try to provide information that is useful to our audience as well as remain accessible and a connector.

7) What lessons have you learned as a leader in the digital space?

I have learned to always, always, be yourself. This is a marathon, not a race we’re in and the only way you will be able to sustain yourself is by being true to yourself.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I am actively working on DigitalunDivided and the FOCUS100 Symposium, which is a two-day conference focused on helping 100 tech companies founded/co-founded by Black women receive angel investors, venture funding, and/or acquisition by the end of 2015.

9) Who are your favorite social media women leaders and why?

There’s so many that it is truly hard to name just a few. Women are truly THE force behind the social world, both online and offline. Seven of the 10 most followed people on Twitter are women.

10) Share several ways women can use social media to define and express their personal leadership brand.

  • First, register for an account.
  • Second, ask yourself “who am I?”.
  • Third, Engage, Engage, Engage.

Meet Digital Sisterhood Leader Dwana De La Cerna – A #BlogHer12 Attendee


Photo Credit: Dwana De La Cerna

 

Meet Digital Sisterhood Leader Dwana De La Cerna, the founder of HouseonAHill.org, the managing editor of  TheChicagoMoms.com, and the assistant editor of Chicagonista.com.

Fun Facts: Dwana and Digital Sisterhood Network founder Ananda Leeke met during the BlogHer Conference in 2009. Click here to watch Dwana’s video interview with Ananda. They recently reconnected during BlogHer 12′ in New York City.

 

1) How can people find you online?

2) Why did you start using social media?

I started using social media in 2006.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to establish a blog, serve as the managing editor of ChicagoMoms.com, participate in panels such as the Marketing2Women, and serve an influencer for General Motors.

4) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Women have powerful voices. They serve as contributors and support systems!

5) What types of leadership roles do you play in social media?

I commandeer the Twittersphere, promote good products, and help my social media pals!

6) What lessons have you learned as a leader in the digital space?

Share often. Don’t hold back. Take risks.

7) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Not sure, but am following my path.

8) Who are your favorite social media women leaders and why?

There are so many. My list is so long. It includes Ananda Leeke, Tory Johnson, MJ Tam, Connie Burke, Ann Evanston, and Genma Holmes.

9) Share several ways women can use social media to define and express their personal leadership brand.

  • Participate.
  • Become involved in campaigns.
  • Take initiative.

Meet Digital Sisterhood Leader Vikki Reich – #BlogHer12 Voices of the Year Speaker


Photo Credit: Vikki Reich

 

Meet Digital Sisterhood Leader Vikki Reich, a writer and the founder of Up Popped A Fox blog.

Fun Facts: Vikki and Digital Sisterhood Network founder Ananda Leeke met during the BlogHer Conference in 2011. They participated in the Peer Networking panel and hung out at the Voices of the Year reception.  They recently reconnected at BlogHer 12′ in New York City. Also, Vikki was featured as one of the Voices of the Year. She read her Ministrations blog post about being herself.  

 

1) How can people find you online?

2) Why did you start using social media?

I began blogging in 2006. I joined Twitter in 2009 which is my favorite place to connect with people and promote my writing.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to connect to a diverse group of people and has empowered me to pursue my goals as a writer.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

As a lesbian, I would traditionally have a smaller reach and network, but through the use of social media I have been able to connect with a wider audience which is the primary reason that I blog – to be visible and show that we are all engaged in similar struggles.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I don’t have anything to add – you’ve covered them all.

6) What types of leadership roles do you play in social media?

I see myself as a storyteller and use that to build community as well as educate people about issues that I face as a member of the GLBT community.

7) What lessons have you learned as a leader in the digital space?

You get out of it what you put it into it.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Not currently.

9) Who are your favorite social media women leaders and why?

  • Faiqa Khan – She is one of the smartest yet accessible people I know. She is not afraid of taking a stand but is also willing to have difficult conversations to promote understanding.
  • Deb Rox – She is incredibly supportive and encouraging to everyone around her.

10) Share several ways women can use social media to define and express their personal leadership brand.

Use all platforms to:

  • Establish your distinctive voice.
  • Establish yourself as someone who is willing to discuss issues with respect.
  • Believe in others and support them when you can. It always comes back to you.

Meet Digital Sisterhood Leader Issa Mas – #BlogHer12 Voices of the Year Speaker


Meet Digital Sisterhood Leader Issa Mas, a single parent life coach, an advocate for single mothers, the founder of Your Single Parenting and Single Mama NYC, a published essayist, a NY Daily News featured blogger, and a writer of children’s books for her son. She is also a native New Yorker!

Fun Facts: Issa and Digital Sisterhood Network founder Ananda Leeke met during the Blogalicious Weekend Conference in 20101 They sat at the same table and became digital sisters. Click here to listen to Ananda’s 2011 podcast interview with Issa.  She recently attended the BlogHer 12′ Conference and was featured as one of the Voices of the Year. She read her blog post about mealtimes with her abuela (grandmother) and rocked the mic! Click here to read more about her BlogHer experience. 

1) How can people find you online?

2) Why did you start using social media?

I started using social media as a way to drive traffic to my websites and articles I’ve published elsewhere, but then it turned into an amazing way to connect with, and support, single parents everywhere.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has helped editors find me via Twitter. They have contracted me to write for their publications. Social media has helped me establish genuine friendships with people I have spent time with in real life. I have contributed to the mental and emotional well-being of many more single mothers than I could have without social media.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

I went from a single mom with a unique take on single parenthood (It is to be celebrated, not lamented!), to being considered an “expert” in positive single parenting.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I think there is no end to the extent to which women can affect change using social media.  Social media serves to amplify the skill sets already present, as well as giving women the opportunity to try out new roles.

6) What types of leadership roles do you play in social media?

My roles include Single Parenting Expert and Freelance Writer. These roles allow me to support and provide guidance to the single parenting community.  I also serve as an advocate of mental health awareness.

7) What lessons have you learned as a leader in the digital space?

I’ve learned how to share insights in a way that speaks of “we”, not “you should”.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I am in the beginning stages of starting a nonprofit organization that will focus on the mental health of single parents.  Social media will undoubtedly be extremely helpful in extending the reach of that organization once it is up and running.

9) Who are your favorite social media women leaders and why?

I don’t really have any. I tend to connect with “real” people who open themselves up and allow for a certain level of public vulnerability.

10) Share several ways women can use social media to define and express their personal leadership brand.

  • Use social media to authentically connect with people who share your circumstances, ideals, or challenges.
  • Bring value to others while promoting their brands.
  • Utilize social media to grow into new, as yet undiscovered roles of advocacy and leadership.

BlogHer Podcasting 101 Digital Treats – 9 Benefits to Podcasting


Podcasting Mic

Happy August and Happy Digital Sisterhood Wednesday!

It’s almost time for the BlogHer Conference and the Podcasting 101 Panel that Digital Sisterhood Network founder Ananda Leeke will be moderating on August 3 from 1:15 p.m. to 2:30 p.m. Check out the digital treat below that offers nine benefits of podcasting that Ananda learned over the past five years.  Also, be sure to take a look at the Podcasting 101 Digital Treats below. Enjoy!

Podcasting 101 Digital Treats:

Nine Benefits of Podcasting (an excerpt from Digital Sisterhood: Fierce Living Online for 25 Years by Ananda Leeke):

1) Podcasting allows you to express your thoughts and opinions as original content with leading edge technology that many people are not using. It helps you stand out among the crowd!

2) Podcasting strengthens and highlights your expertise as a thought leader.

3) Podcasting helps you develop and demonstrate your skills as a speaker, moderator, panelist, workshop facilitator, and seminar leader for events.

4) Podcasting helps you to create a personal connection with listeners by delivering original content in a portable and convenient manner.  Because podcasts are like magazines, people can subscribe to them. They can download them to their computers, mobile devices, and mp3 players. Also, people can choose to listen to podcast episodes whenever they want to.

5) Podcasting is an easy and cost-effective way for you to market your skills, services, and products. Most podcast platforms free or inexpensive to use (BlogTalkRadio, Cinch.fm, and Talkshoe.com are free for basic services).

6) Podcasting helps you cross promote and market your web site, blog, social media sites, products, services, and events.

7) Podcasting helps you highlight the work, accomplishments, services, and products of others. Your efforts can create social capital that leads to loyal fans, brand advocates, collaborative partners, colleagues, and sponsors who will support your efforts.

8) Podcasting expands your audience for your web site, blog, and social media sites.

9) Podcasting helps you build and nurture relationships and networks with listeners who represent potential or existing clients, customers, collaborative partners, donors who contribute to your crowdfunding projects and social good efforts, and sponsors.

Digital Sisterhood Network Headed to BlogHer Conference


Happy August! Happy Digital Sisterhood Wednesday!

Photo Credit: BlogHer

Digital  Sisterhood Network founder Ananda Leeke is headed to the BlogHer Conference to moderate the Podcasting 101 Panel on August 3 from 1:15 p.m. to 2:30 p.m. at the Hilton New York in New York City. Her co-panelists are Deborah Shane and Jasmin Singer, two amazing women who rock the web with their Internet radio and podcasting skills. Click here for more details.

Podcasting 101 Digital Treats:

PS:  Ananda will be live tweeting throughout the conference. Follow her on Twitter @digitalsisterhd and on Cinch.fm for audio blog updates and interviews with conference participants. She will post a series of blog recaps during the week of August 6 (photos, audio blogs and videos).