Happy June Digital Sisters: Are You An Empirista?


Happy June Digital Sisters!

This month Digital Sisterhood Network (DSN) is celebrating the theme, “Lean In and Build Your Empire.” How are you serving as CEO of your life in 2014? What does CEO mean to you? What is your empire? How are you building it?

Today’s blog invites you to explore who you are as an Empirista. Check out the Empirista Profile below. It is an excerpt from Ananda Leeke’s new book, Digital Sisterhood: A Memoir of Fierce Living Online.

Empirista - Photo Credit: Leigh Mosley, www.leighmosley.com

Empirista – Photo Credit: Leigh Mosley, http://www.leighmosley.com

Empirista Profile

An Empirista is a woman who thinks of herself as CEO of her own corporation, ME, Inc.; maintains an entrepreneurial mindset; and gives birth to ideas and transforms them into businesses, economies, institutions, networks, and organizations that add value to people’s lives. If you identify with one or more of the Empirista’s characteristics, please check out the Empirista Manifesto collage below. Consider making one to jumpstart your writing process. All you need are some of your favorite magazines, construction or poster board paper, scissors, and glue sticks. Look for words, phrases, and images that represent your definition of an Empirista Paste them on to your paper. If you need to write some of your words and phrases, use magic markers, crayons, or pens. After you finish the collage, give yourself a few days to look at it. Record any thoughts you have while looking at it. Use them  as writing prompts for your Manifesto. Feel free to use the one contained below as a sample or adopt it as your own.

Empirista Collage by Ananda Leeke

Empirista Collage by Ananda Leeke

Manifesto:

I am a woman whose time has come as an entrepreneur, trailblazer, thought leader and pioneer. I am amazing in motion, taking aim, and leading by example. Carpe Diem is my mantra. It helps me start something that matters. It reminds me I got the power. So I own it. I can do what I love and love the rewards. All I have to do is focus, dream it, plan it, and do it. I can take it to the next level when I think outside of the box, act boldly, spark a change, and have fun. Being confident and taking risks makes me unstoppable. I build, adapt, develop diverse perspectives, plot the future, and even make mistakes. I own my tomorrow now!

Chakra Connection:

Empirista’s energy is connected to the:

§  Root, or first, chakra which corresponds to survival issues including food, shelter, money, and financial independence. It governs the feet, legs, bones, and spine.

§  Sacral, or second chakra, which corresponds to creativity, pleasure, sexuality, and well-being. It governs the bladder, circulatory system, and sexual and reproductive organs.

§  Solar plexus, or third chakra, which corresponds to willpower, persistence, self-worth, self-confidence, and self-esteem. It governs the stomach, small intestine, liver, gallbladder, and spleen.

§  Third-eye, or sixth chakra, which corresponds to intuition, imagination, wisdom, and the ability to think and make decisions. It governs the eyes and base of the skull.

Chakra Colors

Chakra Colors

Color Connection:

Wear or surround yourself with the colors red (first chakra), orange (second chakra), yellow (third chakra), and indigo blue (sixth chakra) to connect with Empirista’s energy.

Gemstone Connection:

Wear or surround yourself with garnet or ruby (first chakra), amber or carnelian (second chakra), citrine or tiger’s eye (third chakra), and lapis lazuli (sixth chakra) gemstones to connect with Empirista’s energy.

Goddess Connection:

Empirista is connected to the following goddesses mentioned below.

§  Atira, the Pawnee Native American goddess of the earth; Coatlicue, the Mexican goddess of the earth; and Gaia, the Greek goddess of the earth (first chakra)

§  Oshun, the Yoruba goddess of creativity, and Sarasvati, the Hindu goddess of the arts (second chakra)

§  Al-Uzza, the Arabian goddess of confidence, vigilance, and preparation; Amaterasu, the Japanese sun goddess of royal power; Durga, the Hindu warrior goddess; and Sekhmet, the Egyptian warrior goddess (third chakra)

§  Tara, the Tibetan goddess of wisdom (sixth chakra)

Yoga Connection (Click here to search Yoga Journal’s web site for instructions on how to do each pose):

Practicing mountain, warrior two, standing forward fold, and bridge poses (first chakra); bound angle, downward facing dog, triangle, and wide-angle poses (second chakra); bow, boat, warrior one, warrior two, warrior three, sun salutation, and all twisting poses (third chakra); and bridge, child’s, downward facing dog, shoulder stand, and standing half forward bend poses (sixth chakra) can help you connect with Empirista’s energy.

Badge designed by Dariela Cruz

Badge designed by Dariela Cruz

During Digital Sisterhood Month 2012 and 2013, the women listed below were named Empirista Digital Sisters of the Year. Take a few minutes to learn about them. They are great Empirista virtual mentors.

2012 Digital Sisters of the Year

2013 Digital Sisters of the Year

 

 

Cover Art by Dariela Cruz

Cover Art by Dariela Cruz

Visit Amazon.com to read about and purchase Ananda’s Digital Sisterhood book (available for Kindle and as a paperback). The book includes a list of the 2010, 2011, and 2012 Digital Sisters of the Year. It also features an appendix that helps you explore and identify the Empirista and the six other Digital Sisterhood Leadership Archetypes. The interactive exercises encourage you to journal your thoughts in the book’s notes section.

AnandaLeeke.com logo by Madelyn C. Leeke

AnandaLeeke.com logo by Madelyn C. Leeke

If you are in Washington, DC on June 18, plan to attend the DSN June Meet Up and Book Signing for Ananda’s Digital Sisterhood from 6:00 p.m. to 8:00 p.m. at Lettie Gooch, a high-end specialty boutique for women, 1517 U Street, NW, (located on 15th and U Streets, two blocks from the U Street/Cardozo Green/Yellow Line Metro). Click here to register for the event.

 

Happy March, Women’s History Month & IWD Day: Finding Your Digital Tribes


Empowerista Digital Sisters of the Year Photo Collage

Empowerista Digital Sisters of the Year Photo Collage

Happy March, Women’s History Month, and International Women’s Day Digital Sisters!

This month, Digital Sisterhood Network (DSN) is celebrating the theme, “Finding Your Digital Tribes.” The phrase “Digital Tribes” refers to online communities that empower you. What online communities empower you?

Today, we would like to introduce you to Empowerista, one of the Digital Sisterhood Leadership archetypes. An Empowerista is a woman who creates and curates content, shares information and experiences, connects with others and establishes positive relationships, and builds and participates in communities that empower her and others.

Badge Design by Dariela Cruz

Badge Design by Dariela Cruz

During Digital Sisterhood Month 2012 and 2013, the women listed below were named Empowerista Digital Sisters of the Year. Take a few minutes to learn about them. They are great Empowerista virtual mentors.

2012 Digital Sisters of the Year

2013 Digital Sisters of the Year

Cover Art by Dariela Cruz

Cover Art by Dariela Cruz

Visit Amazon.com to read about and purchase Ananda Leeke’s Digital Sisterhood: A Memoir of Fierce Living Online (available for Kindle and as a paperback). The book includes a list of the 2010, 2011, and 2012 Digital Sisters of the Year. It also features an appendix that helps you explore and identify Empowerista and the six other Digital Sisterhood Leadership Archetypes. The interactive exercises encourage you to journal your thoughts in the book’s notes section.

Photo Credit: State.gov

Photo Credit: State.gov

PS: Celebrate International Women’s Day on March 8 by participating in the U.S. Department of State’s #WeAreCourage campaign. Visit Instagram or Twitter and post a photo of your woman of courage with the hashtag #WeAreCourage.

Meet Digital Sisterhood Leader Veronica Woods


Photo Credit: Veronica Woods

Photo Credit: Veronica Woods

Meet Digital Sisterhood Leader Veronica Woods, founder of My Salon Scoop Consulting and author of The A-List Salon: Inside Secrets of How Profitable Salons WOW Their Clients Every Day. Veronica was named 2012 Digital Sister of the Year – Empowerista.

Fun Facts: Veronica and Digital Sisterhood Network founder Ananda Leeke are members of Sigma Gamma Rho Sorority, Inc. They met for the first time during Sigma’s national conference in Palm Springs, California. During the conference, Ananda interviewed Veronica for her YouTube channel. Veronica appeared as a guest on Digital Sisterhood Radio and was featured as a guest blogger during Digital Sisterhood Month 2011.

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I started to use social media as a means to get the word out for my first website. I wanted to reach women across the major cities with a limited budget. I understood that social media allowed me to reach people by their interests easily.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

It has allowed me to connect with people who have similar goals that I would not otherwise have known exist. Almost anyone can be just one or two tweets away.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

When I started with my online resource for African-American women about hair, I knew that the online information available was fragmented and oftentimes with incorrect information. While most online beauty blogs and such posted information about individual’s personal experiences, I went the extra mile to interview beauty pros. I have found by just presenting information with credible sources and good content, you can just claim your spot.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Connector

6) What types of leadership roles do you play in social media?

Social do gooder, educator, motivator, promoter, and thought leader

7) What lessons have you learned as a leader in the digital space?

Remember to preserve your brand when posting. People are watching. I know that everyone will not agree with everything that I post, but I want to always stay true to how I want my overall business to be perceived.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I would like to play a bigger thought leader role. I would like to foster more honest communication between the salon professional and consumer communities. I would like more to also spill offline where it can make a big difference.

9) Who are your favorite social media women leaders and why?

Mari Smith is one of my favorites. She provides her up-to-the minute updates on changes that make a difference to her followers. As influential as she is, she keeps a very down-to-earth persona. I aspire to do the same.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • If you are an expert in a field, create your own hashtag and tweet tips using it.
  • Upload candid photos of you “doing your thing” on social media. So remember to take photos.
  • Promote others. Who you promote says a lot about you.

Meet Digital Sisterhood Leader Kathy Korman Frey


Photo Credit: The Hot Mommas Project

Photo Credit: The Hot Mommas Project

Meet Digital Sisterhood Leader Kathy Korman Frey, founder of The Hot Mommas Project. Kathy was named 2012 Digital Sister of the Year – Empowerista.

Fun Facts: Digital Sisterhood Network founder Ananda Leeke met Kathy during a Fabulous Women Business Owners DC’s meeting in December 2010. Kathy served as a the guest speaker for the meeting and discussed the importance of mentoring in women’s lives. She also introduced The Hot Mommas Project, a free online database of case studies written by women entrepreneurs that focus on real-life scenarios and solutions. The Project is housed at the Center for Entrepreneurial Excellence at the George Washington University School of Business, where she serves as Entrepreneur in Residence and teaches Women’s Entrepreneurial Leadership.

DSN_LLL150

Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I started using Facebook for personal use, blogging to get on a writing schedule and experiment, and Twitter at the behest of Guy Kawasaki. That was the real jump in where I saw social media as a currency for influence and action. My experimenting from before – and general interest in tech – came together. I hire many interns, but am often the most techy even though I could be their mom. It’s a true interest, which is key. If it’s a chore, that’s not a great starting point.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to spread the wealth. In every sphere, people want to talk to me about social media. I come from a traditional business background and, thus, am the “token social media person” wherever I go. I am a part-time faculty member at George Washington University. The Dean wanted our department chair to use Twitter. He had me come in, give him some pointers, and always has me retweet him. I also got my former professor Rosabeth Kanter on Twitter. She’s brilliant.

Social media has allowed me to create wealth. I actually got on Twitter as an experiment, expecting nothing. I’ve gotten speaking engagements, sold several hundred tickets to events, and made connections that led to my writing for Maria Shriver. These are just a few examples.

Social media women are special. They say yes. All hands on deck. They’re in. When starting the Hot Mommas Project – now the world’s largest collection of online role models for women and girls – I sent an email to my personal database of about 3,000 or so. How many folks wrote cases? Maybe two. Everyone that first year, and since then, has come from social media.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Aside from the above, I was specifically approached to serve on a board to head up their social media efforts. This was an aging services organization and, normally, I am the token business person. The board members had come to take notice of my social media leadership, specifically, and I have a Harvard MBA and teach in a business school! Just to give you a sense of how much import they place on social media. They wanted THAT information from me versus my business skills. It was awesome. In terms of leadership online, that is an interesting question. I don’t really think about it until someone comes up to me at a conference and says “Take a picture of me with @ChiefHotMomma!” I kind of laugh, though, because I am enthralled with the amazing women I meet online and am always thinking “What’s your story, hmmmm, I bet another woman or girl would LOVE to learn about you.”

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I like to see women at the tops of lists. If I had my druthers, for instance, there would be women on the boards of major social media companies. Let’s start there and work down. The venture capital firms and angels investing…like @Springboard and Golden Seed to start. Yes. Then women as inventors of applications (apps)and tech. Good. See inspirational science, technology, engineering, and math (STEM) stories on the HotMommasProject.com case Library or enroll in ACTiVATE. Women, everywhere, get your tech on. Use it. read about it. blog. Try to make money from the blogging and tweeting. Or, just have fun. But, no matter what, introduce your kids – and especially girls – to tech and #STEM early.  @idTechCamps. Check the National Girls Collaborative Project…a clearinghouse of STEM programs for girls. Go!

6) What types of leadership roles do you play in social media?

I try to inspire other women. Not just mommas (which is a funny slang term to get attention – it works!)… Hot Mommas = Dynamic women of ALL ages.

7) What lessons have you learned as a leader in the digital space?

  • Develop a voice or regimen and stick with it.
  • Don’t be cheesy. Don’t be a taker.
  • It’s a good natural overflow for social people. It’s also a good outlet for introverts. The melting pot.
  • Many people view social media as a currency.
  • It’s in print, make your mom proud.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

We’d like to do an app. We’re also getting into Google+ which we see as an inevitability and trying to stake claims in video and Amazon via key words through ebooks. Also, getting some of our content up via ClickBank may be more appropriate for us than a blog which we’ve never done the best job with.

9) Who are your favorite social media women leaders and why?

Tinu Abayomi-Paul @tinu – current editor of WomenGrowBusiness.com, Shonali Burke @shonali – past editor of WomenGrowBusiness.com, Jill Foster @jillfoster – founding editor of WomenGrowBusiness.com, Jenny Lawson @thebloggess – too funny for words, Ann Handley @marketingprofs widely known as social media goddess, Elisa All -@elisatalk an amazing entrepreneur who sold her company to Disney Digital, Rieva Lesonsky @rieva – a former editor of Entrepreneur magazine – she rocks, and my former professor Rosabeth Kanter @rosabethkanter – super brilliant.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Be the best at something. If your profile says “best at this” or “global leader at x” the social media brand is just an extension of that excellence.
  • Find your voice ratio. Is it 70% info links, 20% interaction, 10% humor? Whatever it is, find it, tweak it, work it. Reinventing the wheel and aimless wandering is tiring, and is impossible to communicate to a team. (Even if you don’t have one now, always be thinking “repeatable process” for scale in future.)
  • Lead. Sounds simple, but, are you? Contribute to your field, your topic, with your words and actions. The rest will take care of itself.