Happy #DigitalSisterhood Wednesday Digital Sisters!
Today, begins our official countdown for the fifth annual Blogalicious Weekend Conference that will be held on October 3-5 at the Hyatt Regency Atlanta. This year’s theme is “Create. Build. Fund.” Read the agenda and learn more about the fabulous conference we have attended since its inception in 2009. The conference blog posts are filled with great information about the sessions and speakers. So go on and use our special 30% discount to register and attend the conference. Click here and use the code SpeakerFriend for your registration.
During the conference, Digital Sisterhood Network founder Ananda Leeke will moderate a panel discussion on CrowdFunding: The Financial Backing for Your Project Is at Your Fingertips! that will take place on Friday, October 4 from 5:30 p.m. to 6:30 p.m.
Have you used a crowdfunding platform? Tell us more about your experience in the comment section.
Are you thinking about using a crowdfunding platform? What for? Share your thoughts in the comment section
Just in case you were wondering about crowdfunding, we have decided to publish a Crowfunding 101 blog series this week that will provide an overview of crowdfunding, resources, and a campaign checklist. The series is based on excerpts from Leeke’s upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online. Today’s blog post provides an overview of crowdfunding.
Crowdfunding 101 Blog Series – Part One (Copyright 2013 by Madelyn C. Leeke)
Did you know women use social networking sites more than men?
According to the Pew Research Center’s Internet & American Life Project, 74% of women use social networking sites, compared with 62% of men in 2013. That 74% really excites the Digital Sisterhood Network because it supports our belief that women are the perfect people to launch successful crowdfunding campaigns in the digital economy.
So what is crowdfunding? It is a web-based financial model that allows individuals to use social-networking sites to identify and solicit donors who pool their money in community to support creative projects, entrepreneurial endeavors, and social causes.
There are four types of crowdfunding: donation-based, equity-based, lending-based, and reward-based. Donation-based crowdfunding allows you to give a financial contribution to a charitable cause. With reward-based crowdfunding, you invest a certain financial amount and receive a reward which is a tangible item or service in return for your investment. Equity-based crowdfunding offers you a stake in the company when you make a financial investment. Lending-based crowdfunding treats your financial contribution as a loan that will be repaid over a period of time. For purposes of this blog post, the information we are sharing relates primarily to donation and rewards-based crowdfunding.
Three of the most popular rewards-based crowdfunding platforms are GoFundMe, Indiegogo (co-founded by a female entrepreneur Danae Ringelmann), and Kickstarter. PayPal is another web platform people use to collect donations. There are other crowdfunding platforms and online fundraising web sites that support children and youth, ethnic groups, nonprofit organizations, social causes, and women. See the list below.
Children and Youth
- Piggybackr.com is a crowdfunding platform that helps children and youth (kindergarten through college-aged kids) to raise money for their specific cause (co-founded by female entrepreneur Andrea Lo).
- Aflamnah.com is the first crowdfunding platform dedicated to helping independent filmmakers, artists, geeks, students, innovators, and thinkers in the Arab world raise funds for their projects (co-founded by female entrepreneur Vida Rizq).
- BlackStartUp.com is a crowdfunding platform for projects and ideas that will have a positive impact on the African American community.
- Crowdismo.com is a Latino crowdfunding platform that Latino entrepreneurs, designers, programmers, marketers, educators, students, community leaders, cause champions, journalists, engineers, inventors, artists, and producers can use to fund their projects.
- ShopZAOZAO.com is a crowdfunding platform that allows Asian designers to post projects and receive production funding (founded by female entrepreneurs Ling Cai and Vicky Wu).
Nonprofit Organizations and Social Causes
- Crowdrise.com is an online fundraising web site that allows individual fundraisers, nonprofit fundraising, and event fundraising (co-founded by female film producer Shauna Robertson).
- Fundly.com is a social fundraising platform that helps individuals and organizations raise money for causes they care about.
- GiveForward.com is an online fundraising web site that allows friends and family to donate to patients navigating a medical crisis (co-founded by female entrepreneur Desiree Vargas Wrigley).
- Razoo.com is a crowdfunding platform for causes.
- Catapalt.org is a crowdfunding site that works for gender justice and equality that only nonprofit and charitable organizations can use (co-founded by female entrepreneur Maz Kessler).
- CrowdHelps.com is a crowdfunding platform that helps women. People can help change a woman’s life by donating funds, professional advice, free time, or kind words (co-founded by female entrepreneur Silvia Podubni).
- GirlTank.org is a community and crowdfunding platform that helps women and girl changemakers fund and grow their social enterprises (founded by female entrepreneurs Tara Roberts and Sejal Hathis).
- Moola-Hoop.com is a crowdfunding platform for women entrepreneurs, owners, and managers (founded by female entrepreneurs Brenda Bazan and Nancy Hayes).
- NapTimeStartUps.com is a crowdfunding web site for mom and women entrepreneurs that will launch in December 2013 (founded by female entrepreneurs Catherine Snowman and Jenivieve Elly).
If you are raising money for your film or online television program and looking for an alternative to Indiegogo and Kickstarter (two of the most popular platforms for filmmakers and webisode creators), check out the following platforms.
- JuntoBoxFilms.com is a film collaboration and mentoring studio that uses its social platform to empower creators, writers, producers, directors, and actors to develop films with budgets starting at $250,000.
- Mobcaster.com is a crowdfunding platform focused on finding, funding, and broadcasting independent online television programs.
- SeedandSpark.com is a selective film crowdfunding platform that approves each project (founded by female entrepreneur and filmmaker Emily Seed).
- Slated.com is an online film marketplace that connects a network of investors, filmmakers, and industry professionals.
For more resources, see the information below.
- Ananda Leeke’s Crowdfunding Pinterest Board
- Crowdfunding: How to Run a Successful Crowdfunding Campaign by Jane Monica-Jones
- Indiegogo Field Guide by Indiegogo (free to download)
- Crowdfunding for Filmmakers by John T. Trigonis
- Kickstarter for Dummies by Aimee Cebulski
- Ian MacKenzie’s Crowdfunding Resources
- National Crowdfunding Association
- Successfully Crowdfund Your Dream Idea on Kickstarter by Natalie Sisson
- The Everything Guide to Crowdfunding by Thomas Elliott Young
Tomorrow’s blog post will discuss Leeke’s Kickstarter experience.