Meet Digital Sisterhood Leader Tressa Robbins


Photo Credit: Tressa Robbins

Photo Credit: Tressa Robbins

Meet Digital Sisterhood Leader Tressa Robbins, Vice President of Media Contacts & Social Media Solutions at BurrellesLuce. Tressa is also the President-Elect of the Public Relations Society of America, St. Louis Chapter.

Fun Facts: Tressa and Digital Sisterhood Network (DSN) founder Ananda Leeke connected with each other via Twitter several years ago. Tressa was featured in DSN’s 30 Women in PR and Communications Campaign in 2011.

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Digital Sisterhood Leadership Project (#DSLead) Interview

1) How can people find you online?

2) When did you start using social media?

I started using social media in 2007.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

It allows me to keep my finger on the pulse of the industry even though I telecommute from a very rural locations.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

It’s allowed me to easily connect with student PR conference planners and speak at industry events. Also helps make it easy to share blog posts, etc. to showcase my areas of expertise.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What types of leadership roles do you play in social media?

Community builder, curator, educator, influencer, and mentor

6) What lessons have you learned as a leader in the digital space?

I don’t know if I’ve learned new lessons or if it’s just reinforced those I already knew, such as honesty is the best policy, etc.

7) Who are your favorite social media women leaders and why?

There are so many! A couple that come to top of mind:  Gini Dietrich because she isn’t afraid of putting in writing what others of us are thinking! Diedre Breakenridge because even though she’s a rock star, she’s very humble and always ready to help others.

8) Share three ways women can use social media to define and express their personal leadership brand.

Social media makes it relatively easy to “spread the word,” so to speak — whether it’s your personal brand or that of your employer (or both!).

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