Meet Digital Sisterhood Leader Jana Baldwin, founder of Northwest to Southeast blog.
Digital Sisterhood Leadership Project (#DSLead) Interview
1) How can people find you online?
- Web Site/Blog: http://janabaldwin.com and www.nwtose.com
- Facebook: www.facebook.com/NWtoSEDC
- Pinterest: http://pinterest.com/NWtoSE
- Tumblr: http://photographingNWtoSE.tumblr.com
- Twitter: http://twitter.com/NWtoSE
2) Why did you start using social media?
I started using Facebook in 2005.
3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?
Social media has helped me connect with friends, gain employment, gain a graduate degree, communicate with community, and develop relationships with nonprofit organizations.
4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!
How has social media helped you carve out leadership roles as you interact online and offline?
At this point I am hoping to make a career utilizing social media.
5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”
What other types of leadership roles do women play in social media?
Provide relevant, specific information during emergencies.
6) What types of leadership roles do you play in social media?
Public Safety Chair in my neighborhood and Public Health Communications and Marketing expert.
7) What lessons have you learned as a leader in the digital space?
Networking and writing.
8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?
My plans include improving my website and building mobile apps.
9) Who are your favorite social media women leaders and why?
One of my favorite social media women leaders is Tracey Webb, founder of BlackGivesBack.com. We have built a relationship by meeting online. As a result, I became a part of Tracey’s Black Benefactors organization. She has given me motivation and strength in a community that I need.
10) Share three ways women can use social media to define and express their personal leadership brand.
Women can share their expertise, opinions, and emergency information to define and express their personal leadership brand.