Meet Digital Sisterhood Leader Christine Celise Johnson

Photo Credit: Christine Johnson

Photo Credit: Christine Johnson

Meet Digital Sisterhood Leader Christine Celise Johnson, founder of IamDtech. Christine was named 2012 Digital Sister of the Year – Empowerista.

Fun Facts: Digital Sisterhood Network founder Ananda Leeke met Christine a few years ago while hanging out in front of Busboys and Poets in Washington, DC. They exchanged contact information and began following each other on Facebook and Twitter. When Christine launched IamDtech, Ananda became an instant fan and supporter.


Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I began engaging via social media very hesitantly sometime prior to 2008 by using MySpace at my sister’s encouragement. From there I discovered Facebook and found it to be an awesome way to nurture present relationships and develop others. It was the perfect platform to do what I do very naturally – communicate and share myself. But then I discovered Twitter and it rocked my universe! My world exploded and that became the most amazing media for me professionally.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has extended my reach professionally in exponential ways. I have been able to rebuild my personal brand using social media as well as build my business. I hit the ground running with nothing more than a Twitter handle and a dream almost a year ago.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

It has helped me make connections and develop relationships with some key players in my industry. A well orchestrated tweet or follow can be life changing.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?


The spiritual feminine runs amok via words of love, kindness, inspirational quotes, encouragement and verse.

6) What types of leadership roles do you play in social media?

I am a connector. I connect my Facebook Group members, Twitter followers, and friends with relevant and timely information via social media. I also create awareness around the topic of diversity in technology.

7) What lessons have you learned as a leader in the digital space?

Don’t just post, tweet or otherwise for the heck of it. Provide relevant substance; unique content.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Yes, it’s a secret. (-:

9) Who are your favorite social media women leaders and why?

Elianna Ramos @ERGeekGoddess is the quintessential digital sistah community builder.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Share relevant information related to a topic of interest. Become the go to for information
  • Blog, blog, and blog.
  • Utilize video as an avenue to provide commentary and introduce yourself to audiences.

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