Meet Digital Sisterhood Leader Veronica Woods

Photo Credit: Veronica Woods

Photo Credit: Veronica Woods

Meet Digital Sisterhood Leader Veronica Woods, founder of My Salon Scoop Consulting and author of The A-List Salon: Inside Secrets of How Profitable Salons WOW Their Clients Every Day. Veronica was named 2012 Digital Sister of the Year – Empowerista.

Fun Facts: Veronica and Digital Sisterhood Network founder Ananda Leeke are members of Sigma Gamma Rho Sorority, Inc. They met for the first time during Sigma’s national conference in Palm Springs, California. During the conference, Ananda interviewed Veronica for her YouTube channel. Veronica appeared as a guest on Digital Sisterhood Radio and was featured as a guest blogger during Digital Sisterhood Month 2011.


Digital Sisterhood Leadership Project (#DSLead) Interview:

1) How can people find you online?

2) Why did you start using social media?

I started to use social media as a means to get the word out for my first website. I wanted to reach women across the major cities with a limited budget. I understood that social media allowed me to reach people by their interests easily.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

It has allowed me to connect with people who have similar goals that I would not otherwise have known exist. Almost anyone can be just one or two tweets away.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

When I started with my online resource for African-American women about hair, I knew that the online information available was fragmented and oftentimes with incorrect information. While most online beauty blogs and such posted information about individual’s personal experiences, I went the extra mile to interview beauty pros. I have found by just presenting information with credible sources and good content, you can just claim your spot.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?


6) What types of leadership roles do you play in social media?

Social do gooder, educator, motivator, promoter, and thought leader

7) What lessons have you learned as a leader in the digital space?

Remember to preserve your brand when posting. People are watching. I know that everyone will not agree with everything that I post, but I want to always stay true to how I want my overall business to be perceived.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I would like to play a bigger thought leader role. I would like to foster more honest communication between the salon professional and consumer communities. I would like more to also spill offline where it can make a big difference.

9) Who are your favorite social media women leaders and why?

Mari Smith is one of my favorites. She provides her up-to-the minute updates on changes that make a difference to her followers. As influential as she is, she keeps a very down-to-earth persona. I aspire to do the same.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • If you are an expert in a field, create your own hashtag and tweet tips using it.
  • Upload candid photos of you “doing your thing” on social media. So remember to take photos.
  • Promote others. Who you promote says a lot about you.

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