Fun Facts: Stephanie and Digital Sisterhood Network founder Ananda Leeke first met on MomTV in 2009. Stephanie created and launched MomTV’s online web chat community. She also trained and supported Ananda while she hosted her first online yoga class for social media users on MomTV. When Stephanie launched Mingle Media TV Network in 2010, Ananda became an instant fan!
Digital Sisterhood Leadership Project (#DSLead) Interview:
1) How can people find you online?
- Web Site/Blog: www.minglemediatv.com
- Facebook: www.facebook.com/MingleMediaTVnetwork
- Flickr: www.flickr.com/MingleMediaTVNetwork
- Twitter: http://twitter.com/minglemediatv
- YouTube: www.youtube.com/MingleMediaTVNetwork
2) Why did you start using social media?
I’m a geek – and used Instant messaging with ICQ and AOL back in the early 90’s to stay connected to co-workers initially.
3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?
Build my brand, make a business for myself, build community, and stay connected to my “tribe.”
4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!
How has social media helped you carve out leadership roles as you interact online and offline?
I believe that more people who know who you are online and then meet you in person become better friends and colleagues. Social networking helps you build your name and you solidify that in person.
5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: A Memoir of Fierce Living Online (2013), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”
What other types of leadership roles do women play in social media?
6) What types of leadership roles do you play in social media?
Advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader (AND mother, friend and support system)
7) What lessons have you learned as a leader in the digital space?
If you are FAKE – people will find out and you will lose.
8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?
Yes – that is under wraps for now – but it will be coming soon for public sharing. 🙂
9) Who are your favorite social media women leaders and why?
- Joy Rose – promotion of women throughout all of history
- Ananda Leeke – support and balance of women
- Leah Segedie – healthy lifestyle for women and their families
10) Share three ways women can use social media to define and express their personal leadership brand.
- Advocate off line not just online. You are more powerful when you have more channels who know you.
- Give back. Don’t just ask people to help you – seek out those you can support.
- Stop and help other women who aren’t digital to see the benefits. There are still a lot of women who are not using social media to connect and expand.