Digital Sisterhood Month DC Event on Dec 2: “Fierce Living in Fashion” 15 Minute Flash Mob


Calling fashion and style bloggers and enthusiasts! Calling vintage lovers and shoppers! Calling U Street fans! Calling supporters of local businesses in D.C.! Come celebrate Digital Sisterhood Month on December 2, 2012, from 1:00 p.m. to 5:30 p.m with a “Fierce Living in Fashion” event that takes you on a “15 Minute Flash Mob” tour of U Street’s amazing boutiques and vintage shops owned by women (W) and people of color (POC). They are located between 15th and 16th Streets, NW, Washington, D.C. All you need are $15 or more and comfortable walking shoes. Click here to register for the event.

Lettie Gooch on U Street

Lettie Gooch on U Street

Dr. K's Vintage on U Street

Dr. K’s Vintage on U Street

Ginger Root on U Street

Ginger Root on U Street

Rock It Again on U Street

Rock It Again on U Street

Zawadi on U Street

Zawadi on U Street

Legendary Beast on U Street

Legendary Beast on U Street

Junction Vintage on U Street

Junction Vintage on U Street

The tour will be led by Brea Ellis, a fourth generation Washingtonian and the founder of What I Wore: tip to toe, a personal style blog. Digital Sisterhood Network (DSN) founder Ananda Leeke, a U Street resident, will also serve as a tour guide.

Brea and Ananda at The Mediterranean Spot

Brea and Ananda at The Mediterranean Spot

The “15 Minute Flash Mob” tour will begin with a meet and greet at The Mediterranean Spot. Group members will be responsible for purchasing their own beverages and snacks. After the meet and greet, the group will visit the boutiques and shops. Group members will be asked to spend at least $15 during the tour so that local businesses receive financial support.  Also, the group will spend 15 minutes in each boutique or shop. Please note group members will be able to spend more time in the various boutiques and shops. The tour will end with a wrap up get-together at Ben’s Chili Bowl (group members will purchase their own beverages and snacks). Check out the “15 Minute Flash Mob” tour agenda and list of boutiques, shops, and meet and greet cafes below. Click here to see photos.

15 Minute Flash Mob Tour Agenda

  • 1:00-1:45 p.m. – Group Meet and Greet at The Mediterranean Spot (W & POC), 1501 U Street
  • 2:00-2:15 p.m. – Junction (W), 1510 U Street, N.W. (vintage clothing and accessories) – @junctionvintage
  • 2:20-2:2:35 p.m. – Legendary Beast (W), 1520 U Street, N.W. (vintage jewelry and unique gift items)
  • 2:40-2:55 p.m. – Zawadi (W & POC), 1524 U Street, N.W. (African-inspired accessories, art, clothing, home decor, and jewelry) – @zawadidc
  • 3:00-3:15 p.m. – Rock It Again (W), 1528 U Street, N.W. (vintage clothing and accessories) – @rockitagain
  • 3:20-3:35 p.m. – Ginger Root (W), 1530 U Street, N.W. (vintage clothing and accessories that have been redesigned) – @gingerrootdc
  • 3:40-3:55 p.m. – Dr. K’s Vintage (POC), 1536 U Street, N.W. (vintage clothing and accessories)
  • 4:00-4:15 p.m. – Lettie Gooch (W & POC), 1517 U Street, N.W. (women’s clothing and accessories) – @lettiegooch
  • 4:30-5:30 p.m. – Group Wrap Up at Ben’s Chili Bowl (POC), 1213 U Street, N.W. – @benschilibowl

If you love photos, please plan to use your smartphones and digital cameras to take photos and share them on your social media sites (Facebook, Flickr, Instagram, Pinterest, Twitter etc.) during the tour. The event Twitter hashtag is #DSFlashMob.

cashmob_washingtonDC

Additional Event Information: Cash Mob Model

DSN organized the #DSFlashMob based on the “cash mob” model that Chris Smith, a blogger from Buffalo, New York, created. Click here to read CashMob.com’s #DSFlashMob promotion. A cash mob is a grassroots effort that is organized as a group event to encourage people to support businesses in their local communities by showing up and purchasing products and/or services at a predetermined time. It is fueled by social media.

It is also inspired by the “flash mob” dance trend where groups of individuals show up and perform their dance routine in public places. It appears spontaneously, but is generated by tons of organization and practice sessions. Cash mobs are fueled by social media, such as Facebook and Twitter.

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