Meet Digital Sister Leader Jennifer James — She’s headed to #Blogalicious12!


Photo Credit: Jennifer James

Meet Digital Sister Leader Jennifer James, founder of the Mom Bloggers Club, the first social network for mom bloggers, and Mom Bloggers for Social Good, a global coalition of mom bloggers representing 16 countries who use social media and blogging to advance information to their networks about pressing global issues.

Fun Facts: Digital Sisterhood Network founder Ananda Leeke and Jennifer first met at the Blogalicious Weekend Conference held in Atlanta in 2009. Later that year, Jennifer shared her Blogalicious experiences and discussed her work with the Mom Bloggers Club on Ananda’s Digital Sisterhood Radio. Click here to listen to the episode. Since then, Jennifer and Ananda have reconnected and chatted at the Blogalicious Weekend Conference in 2010. They both supported and attended the Heart of Haiti campaign’s 2011 event at Macy’s in Washington, D.C. Jennifer will be participating as a panelist for the Blog Community Jam Session on September 28, 2012, at the Blogalicious Weekend Conference in Las Vegas, Nevada. Check her out if you are headed to Vegas!

1) How can people find you online?

2) Why did you start using social media?

I started using Twitter way back in 2007. I was an early adopter of social media and have continued to use it in new ways ever since.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has literally allowed me to create a business of myself and has taken me all over the world.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Through social media you are able to create who you are, what you do, and how you will get there. Everything has to be authentic and honest, of course, but you can kick down doors that otherwise you might not be able to get through. Through social media I have been able to connect with people I would otherwise have to get on a plane to meet in New York City or Los Angeles. It is the great equalizer.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Women are huge creators and generators of social media content and yet whenever I go to tech conferences women are rarely there. It’s insane. We understand the medium the most and yet have the least to say about it or don’t have the opportunity to talk more about how social media is a leadership tool.

6) What types of leadership roles do you play in social media?

I like to think I am a leader in the mom blogging space since I’ve been involved with the community since 2004. I hold a leadership role in that respect.

7) What lessons have you learned as a leader in the digital space?

You always have to be authentic and stay consistent.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I  have plans to use social media in a more collective way for good. I have already started doing that with @socialgoodmoms, but I have even greater plans for the future.

9) Who are your favorite social media women leaders and why?

I can’t name just a few. There are so many it’s hard to choose from.

10) Share several ways women can use social media to define and express their personal leadership brand.

Women need to be consistent in their social media approach. That is, women need to keep their handles the same across social media platforms. They also need to touch them every day with at least one update. Always be authentic and personable and never think you’re too big (based on numbers) to talk to everyone.

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