Meet Digital Sister Leader Ericka Tinsley — She’s headed to #Blogalicious12!


Photo Credit: Ericka Tinsley

Meet Digital Sister Leader Ericka Tinsley, Chief Blogger of The Swarthy Suite and founder of the Fro-Fi Collective and Chocolate Chat Atlanta.

Fun Facts: Digital Sisterhood Network founder Ananda Leeke and Ericka first met at the Blogalicious Weekend Conference held in Miami in 2010. In 2011, Ericka and Ananda reconnected at Spelman College’s  Digital Doyennes: Wisdom from the Women who Lead in Social Media and Digital Innovation in Atlanta. This year they spent time together at Everywhere’s Digitini event in Atlanta. Ericka will be speaking about community building through collaboration on September 30, 2012, at the Blogalicious Weekend Conference in Las Vegas, Nevada. Check her out if you are headed to Vegas!

1) How can people find you online?

2) Why did you start using social media?

I started using social media when I launched a t-shirt business online people with natural hair.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has helped me meet cool people, participate in social campaigns, travel to conferences, and work with companies and brands.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

I have been able to co-create a business and social media networking event called Chocolate Chat: www.chocolatechatatlanta.com.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Brand ambassadors and video bloggers

6) What types of leadership roles do you play in social media?

Blogger, video blogger, speaker, teacher, accessibility assistant for social media for people with disabilities, and tweet-up coordinator

7) What lessons have you learned as a leader in the digital space?

We have a voice that people listen to and follow. So be very careful how you influence your viewers.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Yes. Teaching social media online.

9) Who are your favorite social media women leaders and why?

  • Blogalicious co-founder Stacey Ferguson and the Blogalicious community of women
  • Danica Kombol, co-founder and managing partner of Everywhere
  • Ananda Leeke

10) Share several ways women can use social media to define and express their personal leadership brand.

Establish a niche and audience as a nonprofit organization to teach women and men all over the world.

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