Meet Digital Sister Leader Krystal Grant — She’s headed to #Blogalicious12!


Photo Credit: Krystal Grant

Meet Digital Sister Leader Krystal Grant, a South Carolina born and bred woman who wears the hats of wife, mother, sister, daughter, English teacher, writer, radio host, and founder of Krystal Grant’s Guide to Life blog. Krystal is currently serving as the Managing Editor of MyBlogalicious.com.

Fun Facts: Digital Sisterhood Network founder Ananda Leeke and Krystal first met at the Blogalicious Weekend Conference held in Miami in 2010. Krystal and Ananda reconnected while sipping wine in the Wine Sisterhood Suite at the Blogalicious Weekend Conference in 2011. Krystal will be speaking about finding your niche as a blogger during the MyBlogalicious Poolside Chats on September 28, 2012, at the Blogalicious Weekend Conference in Las Vegas, Nevada. Check her out if you are headed to Vegas!

1) How can people find you online?

2) Why did you start using social media?

I started using social media in 2008. I originally started my blog to get the attention of a publishing company in hopes of acquiring a book deal.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has connected me with so many wonderfully talented people that I may not have had an opportunity to meet otherwise.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Social media has given me a voice. My blog has allowed me to share ideas that I would not have had the confidence to share prior to my blog. Now, I have pride in the fact that people are listening to what I say and often times I am responsible for shaping their opinions on a variety of topics.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Women create content on daily basis. Not only do we influence others by giving motivating personal stories about our triumphs, but we promote brands and encourage interactions.

6) What types of leadership roles do you play in social media?

As James Andrews has said on many occasions…we are content creators. Social media enthusiasts, like myself, are change agents. We influence our audience to think about things in a new way. We give them fresh perspectives, new insight.

7) What lessons have you learned as a leader in the digital space?

I’ve learned that I create my own rules.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

The social media platforms change each day and I’m learning to change with them. I’m currently working on my web series Krystal Grant Stomps The Yard. This is a documentary that highlights historically black colleges and universities in order to promote the profound impact they have on our community.

9) Who are your favorite social media women leaders and why?

Marie Forleo — How can you not love her. Marie has the best video blogs ever created. She always has remarkable advice for women entrepreneurs.

10) Share several ways women can use social media to define and express their personal leadership brand.

Women use their stories to inspire other women who may be experiencing similar situations. Women also promote bonds between people who may not have a chance to meet face to face.

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