Meet Digital Sisterhood Leader Claire-Dee Lim


Photo Credit: Claire Dee Lim

Meet Digital Sisterhood Leader Claire-Dee Lim, creator/writer of “THE POWER OBJECT” comedy webisode series, screenwriter of the family film “FIREHOUSE DOG,” and novelist of upcoming romantic comedy LOVE MATCH.

Fun Fact: Digital Sisterhood Network founder Ananda Leeke discovered Claire-Dee’s webisode series in 2011 and has been a huge fan ever since!

1) How can people find you online?

2) Why did you start using social media?

My social media experience began in the early 90s when I participated in usergroups, forums, and bulletin boards like The Well. At that time, communicating and exchanging ideas in a virtual space with like-minded people and friends from across the globe felt so pioneering and exciting. That’s why I started using social media back then. And I haven’t stopped.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Professionally, it has enabled me to promote and market my web series and connect with the vast community of writers and creators. I also enjoy the personal aspect. We used to think email made it so easy to stay in touch with far-flung friends and family. Social media has made it even easier.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

A big part of my social media interaction has been promoting projects and my interests. I can draw attention to the web series then engage with those who wish to connect. And that engagement is key to fulfilling a leadership role. I’ve received lots of questions about web series creation and writing as well as speaking opportunities. I’m now a voice in that community and it’s been a delight to share my knowledge and experience with others.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Provocateur — I applaud those women who use their social media platforms to tackle challenging subjects, e.g., sex, religion, feminism, and encourage the discussion and debate. These flames need to be kept alive!

6) What types of leadership roles do you play in social media?

I’m a storyteller. Whether it’s writing and making movies or a web series or writing a novel, storytelling is where my passion lies. As it extends into social media, I offer support and guidance to the creative community and perspectives on filmmaking, writing and culture.

7) What lessons have you learned as a leader in the digital space?

  • Be bold: Social media is such a vast ongoing universe, involving billions of bits of content, your voice needs to be strong and unique to be heard.
  • Be consistent: Regular interaction is crucial, meaning posting or creating content for your own site or engaging and supporting others in a meaningfully way.
  • Be open: Listen and learn from others’ experience. Great benefits are to be had here.
  • Be current: Technology is changing at such a rapid rate. Adapt and be willing to incorporate how these changes might affect your own social media interaction.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I’m in the process of doing what I suggested in answer 7. I’m soaking up everything I can about self-publishing and engaging in that community, so when it comes time to release my own novel, I’ll be prepared. As for the web series space, I’m rethinking plans for that. “THE POWER OBJECT” came out last year. Since that time, there have been dramatic changes. YouTube spent $100 million funding and creating partnership channels, A-list actors are creating web series and more and more people are turning to the web as their source of visual entertainment rather than traditional TV. While this is terrific, it’s now poses a challenge for the indie web creator like myself. The question again goes back to “How do I make my voice heard amidst the saturation?” I’m still figuring that one out.

9) Who are your favorite social media women leaders and why?

I don’t have any particular favorites. However, I have to hand it to Arianna Huffington for skillfully using her brand to create an internet media empire. She’s a force of nature.

10) Share several ways women can use social media to define and express their personal leadership brand.

  • Be mindful of your brand.
  • Stay true to your unique voice.
  • Do it all with a sense of humor.
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