Meet Digital Sisiterhood Leader Erika Pryor

Photo Credit: Erika Pryor


Meet Digital Sisiterhood Leader Erika Pryor, a digital communications consultant and host of Digital 411, an Internet radio show featured on


1) How can people find you online?

2) Why did you start using social media?

I started using social media in 2008.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has helped me connect with individuals throughout the world, find new business opportunities, build a personal and professional brand, experience new events, be identified as a thought leader is social media, and create an Internet radio program.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Social media has helped me carve out leadership roles through blogging and community development for various local and national websites.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

The other types of leadership roles that women play in social media and digital marketing include bloggers and writers on various topics related to business and technology, influencers, and promoters.

6) What types of leadership roles do you play in social media?

Influencer, educator, motivator, promoter, and thought leader

7) What lessons have you learned as a leader in the digital space?

Be honest and transparent. Identify what your goals are. Ask for help or assistance via social media.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Yes. I have plans to do more blog writing and publish an e-book and white papers.

9) Who are your favorite social media women leaders and why?

Heather Whaling and Chalene Johnson — I like their business discussions and motivational advice.

10) Share several ways women can use social media to define and express their personal leadership brand.

  • Tweet.
  • Create a Facebook page.
  • Blog.

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