Meet Digital Sisterhood Leader Vikki Reich – #BlogHer12 Voices of the Year Speaker

Photo Credit: Vikki Reich


Meet Digital Sisterhood Leader Vikki Reich, a writer and the founder of Up Popped A Fox blog.

Fun Facts: Vikki and Digital Sisterhood Network founder Ananda Leeke met during the BlogHer Conference in 2011. They participated in the Peer Networking panel and hung out at the Voices of the Year reception.  They recently reconnected at BlogHer 12′ in New York City. Also, Vikki was featured as one of the Voices of the Year. She read her Ministrations blog post about being herself.  


1) How can people find you online?

2) Why did you start using social media?

I began blogging in 2006. I joined Twitter in 2009 which is my favorite place to connect with people and promote my writing.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to connect to a diverse group of people and has empowered me to pursue my goals as a writer.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

As a lesbian, I would traditionally have a smaller reach and network, but through the use of social media I have been able to connect with a wider audience which is the primary reason that I blog – to be visible and show that we are all engaged in similar struggles.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I don’t have anything to add – you’ve covered them all.

6) What types of leadership roles do you play in social media?

I see myself as a storyteller and use that to build community as well as educate people about issues that I face as a member of the GLBT community.

7) What lessons have you learned as a leader in the digital space?

You get out of it what you put it into it.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Not currently.

9) Who are your favorite social media women leaders and why?

  • Faiqa Khan – She is one of the smartest yet accessible people I know. She is not afraid of taking a stand but is also willing to have difficult conversations to promote understanding.
  • Deb Rox – She is incredibly supportive and encouraging to everyone around her.

10) Share several ways women can use social media to define and express their personal leadership brand.

Use all platforms to:

  • Establish your distinctive voice.
  • Establish yourself as someone who is willing to discuss issues with respect.
  • Believe in others and support them when you can. It always comes back to you.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s