Meet Digital Sisterhood Leader Dwana De La Cerna – A #BlogHer12 Attendee

Photo Credit: Dwana De La Cerna


Meet Digital Sisterhood Leader Dwana De La Cerna, the founder of, the managing editor of, and the assistant editor of

Fun Facts: Dwana and Digital Sisterhood Network founder Ananda Leeke met during the BlogHer Conference in 2009. Click here to watch Dwana’s video interview with Ananda. They recently reconnected during BlogHer 12′ in New York City.


1) How can people find you online?

2) Why did you start using social media?

I started using social media in 2006.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to establish a blog, serve as the managing editor of, participate in panels such as the Marketing2Women, and serve an influencer for General Motors.

4) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Women have powerful voices. They serve as contributors and support systems!

5) What types of leadership roles do you play in social media?

I commandeer the Twittersphere, promote good products, and help my social media pals!

6) What lessons have you learned as a leader in the digital space?

Share often. Don’t hold back. Take risks.

7) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Not sure, but am following my path.

8) Who are your favorite social media women leaders and why?

There are so many. My list is so long. It includes Ananda Leeke, Tory Johnson, MJ Tam, Connie Burke, Ann Evanston, and Genma Holmes.

9) Share several ways women can use social media to define and express their personal leadership brand.

  • Participate.
  • Become involved in campaigns.
  • Take initiative.

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