Meet Digital Sisterhood Leader Jodine Dorce


Photo Credit: Jodine Dorce

 

Meet Digital Sisterhood Leader Jodine Dorce, a social media/marketing professional and the founder of Jodine’s Corner.  Jodine is a Miami native who is currently living and working in New York City.  Jodine’s Corner is an online destination that promotes and features the arts, soul music, and entertainment. Jodine  launched the site and the bi-weekly newsletter when she moved to Altanta in 2000. It quickly bcame one of the premiere publications that helped build Atlanta’s entertainment scene.

Fun Facts: Jodine and Digital Sisterhood Network founder Ananda Leeke met while hanging out with friends at the Twin Jazz Club in Washington, D.C. in 2004.  After talking with Jodine, Ananda discovered they shared an interest in neosoul musicians like Eric Roberson and Julie Dexter.  Ananda started subscribing to Jodine’s newsletter, Jodine’s Corner which featured indie neosoul music and the arts scene in Atlanta. She later “friended” Jodine’s Corner on Myspace in 2006. Jodine’s Corner Myspace page and newsletter helped Ananda research indie music and artists in the United States and United Kingdom for her debut novel, Love’s Troubadours – Karma: Book One. Jodine and Ananda recently connected and chatted during the BlogHer 12′ Conference in New York City.

1) How can people find you online?

2) Why did you start using social media?

I started using social media when BlackPlanet.com was a hit in 1995. BlackPlanet.com was my first glimpse into the impact of the World Wide Web. I started building relationships with folks in Canada, South Africa, and Europe.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has added so much value to my life. From a personal perspective, I’ve been able to:

  • Reunite with friends.
  • Reconnect and meet new family members.
  • Share information, resources, and activities with friends.

From a professional level, I’ve been able to expand my business. I have worked with clients through social media, gained new clients as well as share information. My business is driven on social media and it allows me to be a subject matter expert in that space.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

When I worked with a marketing agency in Atlanta, I was responsible for producing event marketing activations. While working with the clients, I noticed that no one was discussing social media. I quickly started incorporating a social media plan for all of our activations. Once our clients started seeing the value through measurement and remarks, I became the leader in that space for all of our client pitches.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I think I would add, SALES. As saleswomen, we are actively selling when we start influencing, advocating, persuading, etc.

6) What types of leadership roles do you play in social media?

I would say that my role in social media deals more with culture, music, and marketing.

7) What lessons have you learned as a leader in the digital space?

Be honest. Be authentically you. Be transparent. Engage. I can’t tell you how many times I read information on social media and the person behind the username or twitter handle is completely lying about who they are and what they are. It’s not a good feel when  you meet them in person. I would say the same for brands too. If you are the voice of a brand. Be that voice. You can’t have a quiet shy person being a brand voice for Red Bull energy drink. That quiet shy energy will flow through your messaging on social media and the folks that follow you will be turned off and disengaged.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Yes I plan to expand. I am still finding that next space but definitely working on expanding.

9) Who are your favorite social media women leaders and why?

One of my favorite women in social media is Oprah Winfrey. Oprah gets it. As big as her brand is, she is still the person behind the username, reading all the tweets, responding, and commenting on Facebook. You feel that authenticity through your screen. She lights up social media platforms by directly responding to her fans. You are able to feel a connection to her. You feel engaged. That’s the kind of excitement you want to stir by really being you and engaging with your followers.

10) Share several ways women can use social media to define and express their personal leadership brand.

  •  Share information and resources. I can’t stress enough that by being active on social media and sharing, you immediately gain loyalty among your friends and followers. Then it becomes a two-way street because people want to automatically to share with you.
  • Network professionally and personally. Networking and being the conduit of connecting people on social media will help you expand your brand and indirectly allow you to promote your brand.
  • Communicate. When I tell people to communicate on social media I always get the confused look. There’s a lot of people on social media, but they aren’t saying anything. They are not communicating with you. They are screaming, passively whispering, not listening, and don’t really care who’s out there. Communication is a two-way street. Have something to say and listen. If you hear something, respond or share your thoughts. Communicate. So easy to say, so hard to do on social media sites.
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