Meet Digital Sisterhood Leader Monica Barnett

Photo Credit: Monica Barnett


Meet Digital Sisterhood Leader Monica Barnett, an image curator and the founder of Blueprint for Style LLC. Monica is a seasoned vet in the fashion industry who has worked with a diverse clientele including executives, professionals, and organizations across the United States and overseas. She is also a speaker and writer. Her image, fashion, and style commentary have been featured in the Washington Post, MyBlogalicious, MyStyle (part of the Style Network), and Lucky and Uptown Magazines.

Fun Facts: Monica’s image and style tips have inspired the “BoHo budget fashionista” living inside of Digital Sisterhood Network founder Ananda Leeke. Ananda loves reading her Blueprint for Style tweets, Facebook updates, and blog posts! They first met at the Blogalicious DC Meet Up and later reconnected at the Fabulous Women Business Owners DC meetings in 2010. Since then, Monica has appeared as a guest on Digital Sisterhood Radio and shared her styling advice with women bloggers and social media influencers at the Fierce Living in Fashion Tweetup held at the Violet Boutique in Washington, D.C. during Digital Sisterhood Month in December 2011. In February 2012, she served as a community leader for the BlissDom Conference and hung out with Ananda, Stacey Ferguson a/k/a Justice Fergie, Johnica Reed, and Demetria Lucas at the Heart of Haiti blogger reception sponsored by Everywhere. Monica will be speaking at the How to Price and Value Your Services session on August 4, 2012, at the BlogHer Conference in New York City.

1) How can people find you online?

2) Why did you start using social media?

I started using social media in earnest about four years ago and then ramped it up when I became an entrepreneur.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has provided access to a population of people I wouldn’t normally see, business contacts, and social connections.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

It allows me to share more with more people, and as a result, I think people see me as an inspiration.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What types of leadership roles do you play in social media?

Of the 12 leadership roles, I’d say I most closely align with curator of content, an inspiration, and a motivator.

6) What lessons have you learned as a leader in the digital space?

Chose your words carefully because you don’t know who’s listening/watching, and you can’t take it back once it’s out there!

7) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

As an entrepreneur, I have invested heavily in working with more corporations and thus am looking to expand my circle of influence there. Additionally, I want to expand my leadership role in marrying fashion and technology, and in sharing inspiration around cancer.

8) Who are your favorite social media women leaders and why?

Ananda Leeke and Stacey Ferguson

Whenever they share something, it’s worth listening to.

9) Share several ways women can use social media to define and express their personal leadership brand.

  • Share what you’re passionate about.
  • Give a little of yourself and your expertise to others.
  • Support others in their attempts to expand (choose your efforts wisely).


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