Meet Digital Sisterhood Leader Jacqui Chew

Photo Credit: Jacqui Chew


Meet Digital Sisterhood Leader Jacqui Chew, Founder and Principal Consultant at iFusion Marketing, Co-Organizer at TEDxPeachtree, Atlanta Press Club Board of Director, speaker, and contributing writer.

Fun Facts: Jacqui and Digital Sisterhood Network founder Ananda Leeke met during Spelman College’s Digital Doyennes event held in April 2011 in Atlanta. They served as panelists and sat next to each other. A month later, Ananda interviewed Jacqui about her career on Digital Sisterhood Radio’s Feminism Online Series. Click here to listen to the interview. 

1) How can people find you online?

2) Why did you start using social media?

I started using RSS feeds and exploring UGC tools in 2006 as part of my work for a client and their customers who happen to be media companies.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to find my voice and a way to express my point of view. Growing up in Singapore where girls were taught to be seen and not heard, it has always been challenging in my adult life to have the self-confidence to express my point of view. Twitter and blogging have helped me do that.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

The use of social media has helped me connect with my inner entrepreneur. It has helped me channel my passion for supporting technology entrepreneurship through my latest project, “The Art of The Launch,” which is the world’s first marketing hackathon. The hackathon seeks to connect creative professionals with founders to create viable product launch plans in one day.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I think you covered it all.

6) What types of leadership roles do you play in social media?

Influencer, mentor, promoter, and community builder

7) What lessons have you learned as a leader in the digital space?

All the rules of human interaction in real life apply to the virtual world.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

They are works in progress.

9) Who are your favorite social media women leaders and why?

My favorites are Amber Nashlund — for her courage in coming out about clinical depression and Erika Napoletano for her wit.



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