Meet Digital Sisterhood Leader Tara Joyce

Photo Credit: Tara Joyce

Meet Digital Sister Tara Joyce, founder of Elastic Mind and author of Rise of the Innerpreneur blog. Through Elastic Mind, Tara provides values-driven business owners with strategic branding and communication design support + inspiration. She is based in Toronto, Canada but You don’t have to be! She helps people all over the world achieve their goals!

Fun Facts: Digital Sisterhood Network founder Ananda Leeke started reading Tara’s Rise of the Innerpreneur blog in 2008 and learned so much about innerpreneurs. Her blog helped Ananda develop her brand and business, and embrace her own identity as an innerpreneur. Tara has been interviewed several times on Ananda’s radio shows, Go Green Sangha Radio and Digital Sisterhood Radio. Both women have featured each other on their blogs. The next step is for these ladies to meet in person!

1) How can people find you online?

2) Why did you start using social media?

I began using social media in 2007, but I’d like to think I was actually using it in its older form in 1995 when I was using newsgroups and chat rooms.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

It has supported me in shaping a business and career around my passions and talents. It has also helped me to connect with like-minded individuals, whether they are fans, friends or clients.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Social media has assisted me in sharing my voice and my unique vision with the world and through doing this I have found that I am able to inspire others to embrace their voice and vision and pursue it.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

Wow, I’m not sure. I feel like you touched on them all.

6) What types of leadership roles do you play in social media?

Advocate, community builder, creator, curator, educator, influencer, mentor, storyteller, and thought leader

7) What lessons have you learned as a leader in the digital space?

I’ve learned to trust my own vision for how I can employ the digital world to reach my goals. I am very conscious to only do things and employ tactics online that feel good to me and to seek a balance in the online and offline world.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

My plans are to write more and for my words and stories to reach more people. I am currently writing a science fiction novel which is different from the inner development writing I also do. I am hoping to lead with stories that inspire and empower.

9) Who are your favorite social media women leaders and why?

Ananda Leeke is an amazing community builder, promoter and visionary; she is gifted at creating and maintaining meaningful connections. Kai Soremekun — I love her creative storytelling approach in support of empowering women to be the superhero they are (

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Share the things you love most and are inspired by on Pinterest.
  • Share what you are learning about life, love, and leadership on your WordPress blog.
  • Curate inspiring quotes, videos, images, and audio on your Tumblr page.

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