Meet Digital Sisterhood Leader Natalie Lue

Photo Credit: Natalie Lue


Meet Digital Sisterhood Leader Natalie Lue, a UK based blogger and founder of Baggage Reclaim and Bambino Goodies sites. Natalie also penned two e-books, Mr Unavailable and the Fallback Girl and The No Contact Rule

The Digital Sisterhood Network congratulates Natalie on her recent wedding. Many blessings!

FUN FACT: Digital Sisterhood Network founder Ananda Leeke started reading Natalie’s Baggage Reclaim blog as a resource for her Love’s Troubadours novel-writing journey in 2005.  They met for the first time during Ananda’s London trip in 2007.

Photo Credit: Natalie Lue


Photo Credit: Natalie Lue


1) How can people find you online?

2) Why did you start using social media?

I started using social media five years ago to interact with my blog’s readers.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Social media has allowed me to meet people, share information, connect, discover, spread the word, answer questions, build reputation, and extend content.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

It helps build you as an authority on a subject. I share tips and advice on Facebook.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

You covered them!

6) What types of leadership roles do you play in social media?

I probably do all 12!

7) What lessons have you learned as a leader in the digital space?

Do your own thing. Don’t follow the herd.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

Not sure.

9) Who are your favorite social media women leaders and why?

I don’t have any particular favorites.

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Share tips and advice.
  • Reach out and answer people’s questions.
  • Be authentic.

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