FUN FACT: Digital Sisterhood Network founder Ananda Leeke met Danica at the Blogalicious Weekend Conference in 2010. After the conference, Ananda became a Heart of Haiti blogger ambassador and traveled to Haiti with Danica in 2011 (Everywhere represents Macy’s Heart of Haiti campaign; the firm also sponsored Ananda’s travel to Haiti). During the trip, they forged a “Digital Sisterhood” lifetime bond as they shared many amazing moments as roommates!
1) How can people find you online?
- Web Site/Blog: www.beEverywhere.tv (business) and www.beirutorbust.com (personal blog)
- Facebook: www.facebook.com/beeverywhere
- Twitter: http://twitter.com/danicakombol and http://twitter.com/beeverywhere
2) Why did you start using social media?
Hmmm…hard to say when I actually started. Do chat rooms count?
3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?
Connect, connect, connect! Expand my circles and acquire knowledge.
4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.” Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings. They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!
How has social media helped you carve out leadership roles as you interact online and offline?
You know social media helps you get noticed in niche communities and in order to be a leader, people have to first “notice” you and know who you are!
5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online. In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others. Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”
What other types of leadership roles do women play in social media?
Listener! We also go to social to listen!
6) What types of leadership roles do you play in social media?
I’m a big sharer. I love to share other people’s successes. I also use my platforms to share my causes.
7) What lessons have you learned as a leader in the digital space?
To be humble.
8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?
I don’t approach the digital space from a point of view of leadership, I approach it more as an opportunity to commune so I will continue to commune!
9) Who are your favorite social media women leaders and why?
Ananda Leeke, Charlene Li, Beth Kanter, and The Bloggess (because she’s so damn funny!)
10) Share three ways women can use social media to define and express their personal leadership brand.
- Share but don’t sell.
- Promote other women.