Meet Digital Sisterhood Leader Ana Lydia Ochoa-Monaco, founder of Latina Lifestyle Bloggers and CEO of padma media and marketing. Congratulations to Ana and her Latina Lifestyle Bloggers team on hosting the Latina Lifestyle Bloggers National Conference and Blogger Junket in April. Click here to watch a video of Ana discussing the April conference events.
1) How can people find you online?
- Web Site/Blog: http://padma-media-marketing.com (business), http://llbloggers.com (online lifestyle blogger community), and http://cabezadecoco.com (personal blog)
- Facebook: www.facebook.com/LatinaLifestyleBloggersCollective
- Twitter: http://twitter.com/latinalifestyle
- YouTube: www.youtube.com/user/LatinaLifestyleBlog
2) Why did you start using social media?
I started using social media, or “online relations” in the mid 1990’s, with the early on-set of bulletin boards and later chat rooms.
3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?
I built a separate business based on social media: The Latino & Latina Lifestyle Bloggers Collective in 2011. On a personal level, I have met and connected with several people who I am fortunate to call my friends.
4) What lessons have you learned as a leader in the digital space?
The “golden rules” apply online, as they do offline. At the end of the day, business is not done with typewritten words at the other side of the computer screen. It’s done with real people.
5) Do you have plans to expand your leadership roles in the digital space? If so, what are they?
Absolutely! Plans are underway to grow the Latina & Latino Lifestyle Bloggers Collective.
6) Who are your favorite social media women leaders and why?
I don’t have a favorite, but I do admire women and men who are ethical, honest, and handle their online persona with the utmost respect for themselves and others.
7) Share three ways women can use social media to define and express their personal leadership brand.
- Use it as a way to embrace others, not to spearhead hate or personal attacks.
- Treat everyone you meet online as an influencer, regardless of their klout score or other influence measurement tool.
- Be real.