Meet Digital Sisterhood Leader Nadia Jones

Photo Credit: Nadia Jones –

Meet Digital Sisterhood Leader Nadia Jones, founder of The Niche Mommy Network and Conference.

1) How can people find you online?

2) Why did you start using social media?

I started using social media in 2006.

3) What has social media allowed you to do in your life (personal, professional, business, nonprofit, community)?

Personally, I have grown as a writer and as a woman.  I have been able to write about motherhood and personal issues that I have dealt with. Reflecting on my roles as a mother, wife, friend, has been a valuable experience. Professionally, I have started several businesses and new ventures and it’s been an exciting journey to follow my passion.

4) In her 2011 Digital Women: from geeks to mainstream presentation that was given at the WIFT International Women Conference for Digital Women, Dr. Taly Weiss, a social psychologist and CEO/Founder of Trendspotting, concluded that “women are dominant digital users – they breathe and live digital.”  Dr. Weiss’ conclusion echoes BlogHer’s 2011 Social Media Matters Study findings.  They include 87 million women (18 to 76 years old) are now online, 69 million women use social media weekly, 80 million women use social media monthly, and 55 million women read blogs monthly. These facts illustrate the power and presence women have in the digital space. Now that’s Digital Sisterhood!

How has social media helped you carve out leadership roles as you interact online and offline?

Starting The Niche Mommy Network & Conference and working with a large community of social media influencers has given me a chance to carve out a new leadership role for myself. Online and offline, I know that my actions reflect on the business and that I have to keep the interests of my community in mind.

5) Social media has helped women become Digital Sisterhood Leaders, ambassadors of social expression who share what they are passionate about online.  In her upcoming book, Digital Sisterhood: Fierce Living Online for 25 Years (Fall 2012), Ananda Leeke, founder of the Digital Sisterhood Network, writes, “Without even knowing it, women have become Digital Sisterhood Leaders as they use their social media platforms to advocate causes; to build communities; to create apps, art, books, businesses, products, publications, services, tools, and webisodes; to curate content; to educate and inform; to give voice to their thoughts as subject matter experts, thought leaders, and brand ambassadors; to share information and experiences; to explore and experiment with new technologies as early adopters and trendsetters; to engage in social good; to influence others with their lifestyles and personal interests; to inspire and motivate; to mentor; to network; to tell their personal stories; and to promote and celebrate the expertise, gifts, and talents of others.  Based on my online and offline interactions, I have identified 12 key leadership roles they play: advocate, community builder, creator, curator, educator, influencer, mentor, motivator, promoter, social do gooder, storyteller, and thought leader.”

What other types of leadership roles do women play in social media?

I think you have summed them all up!  I would only add that motivator, promoter, social do gooder, and storyteller are some of my favorites.

6) What types of leadership roles do you play in social media?

Being the founder of the Niche Mommy Network & Conference and formerly Blogalicious Weekend has given me some wonderful opportunities.

7) What lessons have you learned as a leader in the digital space?

I have learned that following your passion can be very rewarding.  I have also learned that online and offline personalities are not always the same, but to take it all in stride.

8) Do you have plans to expand your leadership roles in the digital space? If so, what are they?

I hope to expand my leadership roles.  I would one day like to do this full-time.

9) Who are your favorite social media women leaders and why?

Ana Flores, Jyl Johnson Pattee, and Danica Kombol

What I love about these social media leaders is their honesty, their willingness to help, and their passion about their causes.  Love them!

10) Share three ways women can use social media to define and express their personal leadership brand.

  • Women can use social media to pursue and follow their passion.
  • Women can use their social media influence to be a voice for social causes and social good.
  • Women can use social media to collaborate with other women similar to them, to build a community, and to find friendship and sisterhood among a whole set of friends.

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